Content Manager

About the Role

Key Responsibilities

• Develop and manage a content calendar that aligns with campaign timelines, business priorities, and the unique needs of our dental audience.
• Conduct regular content audits and gap analyses to refine strategy and identify opportunities across the funnel.
• Collaborate cross-functionally (Sales, CS, Product, Leadership, and Brand) to uncover compelling messaging angles and storytelling opportunities.
• Write, edit, and produce a range of high-quality content: blog posts, landing pages, video scripts, podcast scripts, white papers, social posts, email sequences, infographics, and sales collateral.
• Tailor messaging to key dental personas (hygienists, office managers, dentists), aligning with buyer stages and specific channel nuances.
• Ensure consistency in tone, voice, and positioning across all assets and campaigns.
• Leverage generative AI tools for ideation, drafting, and repurposing—maintaining authenticity and accuracy.
• Partner with the Brand Lead to hand off content for design and provide messaging feedback for visual alignment.
• Partner with the Demand Generation Lead to distribute content through email marketing, automated journeys, paid campaigns, and organic channels.
• Ensure all content is optimized for SEO, discoverability, and performance using best practices and current tools.
• Manage and continuously improve our internal SharePoint content library—ensuring teams have fast, intuitive access to the latest and most relevant collateral.
• Develop sales and customer success enablement materials such as one-pagers, case studies, email templates, and call scripts.
• Actively gather and incorporate feedback from frontline teams and product management to evolve and improve content effectiveness.

Requirements

• A bachelor's degree or equivalent experience.
• Exceptional writing, editing, and storytelling skills across a variety of content types.
• Proven experience in content strategy development and execution, ideally in B2B or healthcare-focused marketing.
• Strong collaboration experience across Sales, Creative, Ops, and Demand Generation teams.
• Strong organizational and project management skills—able to manage deadlines across multiple campaigns and stakeholders.
• A keen eye for detail and a passion for brand consistency, audience engagement, and content-driven innovation.

Nice to Have

• Experience in the dental or healthcare industry.

Benefits & Perks

• Base Salary Range: $105-$115k + bonuses + benefits.
• Company paid medical/vision/dental premiums for Employees.
• Company paid short- and long-term disability insurance.
• Company paid basic life and AD&D insurance.
• Flexible spending account (FSA) and health savings account (HSA) options.
• Additional voluntary insurance benefits available.
• 401(k) retirement plan with up to 4% Pre-Tax employer match.
• Accrued Paid time off (PTO) earning up to 4 weeks annually.
• Nine paid holidays.
• A driven team culture that celebrates wins.
• Opportunities for growth and new responsibilities.