Content Marketing Manager

About the Role

Key Responsibilities

• Own our YouTube Shorts and Instagram content strategy, from ideation to publishing.
• Research, script, and storyboard short-form videos that resonate with restaurant owners and operators.
• Ghostwrite scripts and prep content for our CEO Desmond Lim, working closely with him to bring ideas to life on camera.
• Act as producer during filming - coordinating shoots, guiding delivery, and ensuring content quality.
• Film case studies with customers, turning their experiences into powerful storytelling content.
• Monitor industry trends, social conversations, and competitor content to spot opportunities for growth.
• Lead and coordinate designers, editors, and leadership to bring stories to life.
• Analyze content performance, iterate on what works, and double down on proven formats.
• Experiment with hooks, captions, and thumbnails to maximize reach and retention.
• Build a playbook of repeatable content formats that can scale into a full content engine.

Requirements

• Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTok.
• A strong sense of storytelling and understanding of viral hooks, pacing, and retention strategies.
• Proven track record of growing a social audience and driving engagement.
• Experience ghostwriting or producing content for executives, thought leaders, or influencers.
• Comfort with data, able to look at YT/IG data and translate analytics into actionable insights.
• Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you've worked in or around restaurants).
• Video editing skills (nice to have, but not required).
• Strong work ethic and willingness to be based in our Bay Area offices 5 days per week.
• Please include content samples and/or a link to your portfolio.

Nice to Have

• Video editing skills (nice to have, but not required).

Qualifications

• Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTok.
• A strong sense of storytelling and understanding of viral hooks, pacing, and retention strategies.
• Proven track record of growing a social audience and driving engagement.
• Experience ghostwriting or producing content for executives, thought leaders, or influencers.
• Comfort with data, able to look at YT/IG data and translate analytics into actionable insights.
• Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you've worked in or around restaurants).
• Video editing skills (nice to have, but not required).
• Strong work ethic and willingness to be based in our Bay Area offices 5 days per week.

Benefits & Perks

• Work directly with our CEO to create engaging, industry-shaping content.
• Capture real customer stories and case studies that showcase how restaurants thrive with us.
• Be at the forefront of building a restaurant-first brand on social media.
• Help shape the voice and community for thousands of restaurant owners.
• Join a team that values creativity, speed, and bold ideas.
• Nationwide applicants welcome - if you're looking to break into Silicon Valley, this is an incredible opportunity to relocate, grow, and accelerate your career.
• A mission-driven and value-based company dedicated to empower deskless workers and local businesses.
• An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career.
• Competitive salary and equity.
• Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents.
• In-office amenities and stocked kitchen.
• 401K Plan.
• Pre-tax commuter benefits.
• Learning/development stipend.
• Unlimited PTO.