Content Marketing Manager

About the Role

Key Responsibilities

• Lead writing team to ensure overall quality and efficiency of work across various platforms, including ecommerce, web, social media, email campaigns, videos, trade shows, and more
• Manage day-to-day operations of the internal content team and external copy resources, including work delegation, capacity management, and process monitoring
• Support CoOP marketing and thought leadership marketing programs
• Collaborate with internal teams and department heads to define content goals
• Ensure content is SEO optimized to increase organic traffic and improve search engine rankings
• Create effective content strategies to increase visibility
• Ensure all content aligns with brand guidelines and target audience
• Monitor and analyze content performance using relevant tools and metrics to optimize strategies and improve results
• Make data-driven decisions to enhance content effectiveness, audience engagement, and conversion rates
• Stay updated with AI trends and tools, incorporating best practices into content strategy
• Strategize and execute new content opportunities to maintain thought leadership

Requirements

• 5+ years of experience managing a team of writers
• Proven record of omni-channel marketing campaigns
• Understanding of creative development processes across critical channels
• B2B marketing experience

Nice to Have

• Previous experience in consumer electronics
• In-house marketing experience
• Proven experience using project management software; Jira and Wrike preferred