Content Marketing Manager

Workstream

San Francisco, CA

Full Time

Mid Level

120k-140k

about 1 month ago

Job Description

About the Role

Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. The company helps local businesses hire, manage, and pay qualified workers, focusing on underserved hourly workers who make up 80% of the global workforce. Backed by leading VCs and industry experts, Workstream is rapidly expanding its product portfolio and values creativity, speed, and bold ideas. The role involves creating engaging social media content to build a restaurant-first brand and connect with restaurant owners and operators.

Key Responsibilities

Own the YouTube Shorts and Instagram content strategy, from ideation to publishing.
Research, script, and storyboard short-form videos that resonate with restaurant owners and operators.
Ghostwrite scripts and prepare content for the CEO, working closely with him to bring ideas to life on camera.
Act as producer during filming — coordinating shoots, guiding delivery, and ensuring content quality.
Film case studies with customers, turning their experiences into powerful storytelling content.
Monitor industry trends, social conversations, and competitor content to spot opportunities for growth.
Lead and coordinate designers, editors, and leadership to bring stories to life.
Analyze content performance, iterate on what works, and double down on proven formats.
Experiment with hooks, captions, and thumbnails to maximize reach and retention.
Build a playbook of repeatable content formats that can scale into a full content engine.

Requirements

Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTok.
A strong sense of storytelling and understanding of viral hooks, pacing, and retention strategies.
Proven track record of growing a social audience and driving engagement.
Experience ghostwriting or producing content for executives, thought leaders, or influencers.
Comfort with data, able to analyze YouTube and Instagram data and translate analytics into actionable insights.
Passion for restaurants, hospitality, or small business entrepreneurship (bonus if relevant experience exists).
Video editing skills (nice to have, but not required).
Strong work ethic and willingness to be based in the Bay Area offices 5 days per week.

Nice to Have

Video editing skills.

Qualifications

Relevant experience in social media or content marketing.
Experience with YouTube Shorts, Instagram Reels, or TikTok preferred.
Ability to analyze social media data and derive insights.
Portfolio or content samples demonstrating previous work.

Benefits & Perks

Work directly with the CEO to create engaging, industry-shaping content.
Capture real customer stories and case studies that showcase how restaurants thrive with us.
Be at the forefront of building a restaurant-first brand on social media.
Help shape the voice and community for thousands of restaurant owners.
Join a team that values creativity, speed, and bold ideas.
Nationwide applicants welcome — opportunity to relocate, grow, and accelerate your career.
Competitive salary and equity.
Comprehensive health coverage: medical, dental, and vision, with 95% of premiums paid by the company for employees.
In-office amenities and stocked kitchen.
401K Plan.
Pre-tax commuter benefits.
Learning and development stipend.
Unlimited PTO.

Working at Workstream

Workstream values creativity, speed, and bold ideas. It is a mission-driven, early-stage company that emphasizes empowerment of deskless workers and local businesses. The company fosters an inclusive environment committed to full inclusion of all qualified individuals and prohibits discrimination and harassment of any type.

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