Content Marketing Manager

About the Role

Key Responsibilities

• Provide clear guidance and a strategic framework for global-level corporate communications related to social media activities.
• Manage social media agency, providing guidance for content creation and strategy to meet brand goals.
• Direct creator and influencer management from strategy to execution, including researching and establishing relationships with key influencers and managing partnerships for earned media exposure.
• Curate content and maintain all global social media platforms such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and emerging platforms like Threads.
• Lead social sharing expectations for the brand, improve content, and help reduce promotional costs.
• Manage social growth and engagement strategies to improve organic reach and lower ad costs.
• Work with social agencies for reporting and measurement metrics.
• Conduct regular audits of the Hard Rock Cafe website to ensure content accuracy and updates.
• Plan, develop, and implement social media strategies, editorial calendars, and tactical plans aligned with target audiences and brand identity.
• Engage with the community via social media and in person, including onsite presence at events and promotions.
• Establish and grow relationships with key digital influencers, bloggers, entertainers, and personalities.
• Create effective copy and campaigns for earned media exposure.
• Develop and execute mobile and social media campaigns to grow market share and brand awareness.
• Measure and report performance of marketing activities, analyze trends, and optimize plans accordingly.
• Maintain systems for evaluating social and mobile program success using platforms like Emplifi.
• Extend marketing initiatives into external publications for SEO purposes.
• Manage budgets for social media campaigns, paid advertising, and influencer marketing to ensure ROI.
• Collaborate with internal departments to resolve customer and crisis issues in digital spaces.
• Monitor online reviews on sites such as TripAdvisor, Yelp, and OTA sites.
• Align partnerships with paid and non-paid social media efforts and campaigns.
• Work with Digital Marketing to integrate social and emerging media into online brand campaigns.
• Serve as liaison between PR, Digital Marketing, and other departments regarding social media efforts.
• Assist the public relations team as needed and support other key marketing initiatives.

Requirements

• At least 7 years of direct social, digital, marketing, and/or brand marketing experience, including digital, mobile, and emerging campaigns.
• At least 5 years of social media/web 2.0 experience as an online marketer.
• At least 3 years of hospitality experience preferred.
• Demonstrated ability to manage marketing budgets effectively.
• Bachelor's degree in hospitality, marketing, or business administration, or equivalent experience.
• Knowledge of mobile, emerging, and social media applications for advertising campaigns.
• Experience leveraging social media platforms for advertising campaigns.
• Understanding of social media platforms including Facebook, Twitter, LinkedIn, YouTube, TikTok, Instagram, blogs, etc.
• Attention to detail and effective communication skills in both written and verbal formats.
• Ability to plan, develop, and implement projects and programs.
• Work well under pressure of deadlines and exercise initiative and strategic thinking.
• Technology savvy with a solid understanding of web, online marketing, and email practices.
• Proficient in Microsoft Office, CapCut, and Adobe Suite.

Nice to Have

• Experience in brand management, development, and implementation.

Qualifications

• Bachelor's degree in hospitality, marketing, or business administration, or the equivalent combination of education and experience.

Benefits & Perks

• Not explicitly specified in the description.