Content Marketing Manager - On-Site

About the Role

Key Responsibilities

• Plan, develop, and oversee content strategies that align with brand goals and support lead generation across web, blog, and social media channels.
• Produce engaging, branded copy and media for web pages, blogs, social media, native advertising, and emerging formats (Gemini, ChatGPT, Claude, Perplexity, etc).
• Manage editorial workflows, calendars, and content approvals to ensure timely publication.
• Collaborate with the SEO team to optimize content for both traditional search engines and generative AI platforms, ensuring maximum visibility, authority, and relevance.
• Structure and format content to be AI-search-friendly, enabling accurate referencing and citation in conversational AI results.
• Assist with the creation and execution of native advertising campaigns to expand reach and engagement.
• Monitor content performance using analytics tools, identifying opportunities to improve traffic, engagement, and conversions.
• Provide regular reporting on content KPIs, offering insights and recommendations for ongoing optimization.
• Stay up to date with trends in legal marketing, content formats, SEO best practices, and social platform algorithms.

Requirements

• 2-3+ years of experience in content marketing, digital marketing, or a related field, preferably in a professional services or legal environment.
• Proven ability to create high-quality, audience-focused content that drives measurable results.
• Strong understanding of SEO principles, keyword research, and content optimization strategies, including AI search readiness and E-E-A-T best practices.
• Experience managing editorial calendars and coordinating content production workflows.
• Proficiency with CMS platforms (WordPress preferred) and familiarity with social media management tools.
• Strong copywriting, editing, and storytelling skills, with a keen eye for brand voice consistency.
• Comfortable analyzing performance metrics and adapting strategies based on data.
• Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities under tight deadlines.
• Experience producing short-form video, GIFs, and other visual content optimized for social media engagement a plus.

Nice to Have

• Experience managing native advertising campaigns.
• Experience producing short-form video, GIFs, and other visual content for social media engagement.

Qualifications

• Experience in content marketing, digital marketing, or a related field.
• Proficiency with CMS platforms (WordPress preferred).
• Experience with social media management tools.

Benefits & Perks

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance