CONTENT MARKETING SPECIALIST

4Front Credit Union

Traverse City, MI

Full Time

Mid Level

56k-70k

27 days ago

Job Description

About the Role

The Content Marketing Specialist at 4Front Credit Union in Traverse City is responsible for developing and executing content strategies across social media and digital platforms to enhance brand presence and member engagement. This role involves creating multimedia content, managing social media channels, collaborating with internal teams and vendors, and ensuring content aligns with brand guidelines and regulatory standards. The position supports community outreach, financial education, and product promotion, working closely with various departments to maintain consistent messaging and measure content effectiveness.

Key Responsibilities

Develop and manage a comprehensive social media strategy that enhances brand awareness, deepens community engagement, and promotes credit union products and services.
Create and publish original multimedia content (including copy, photos, graphics, and video) for platforms such as Instagram, Facebook, LinkedIn, TikTok, and emerging digital channels.
Foster an active and responsive online presence by engaging with members and followers through comments, messages, and community interactions.
Collaborate with internal teams and external vendors to plan and produce educational, promotional, and community-focused content that supports key campaigns and initiatives.
Lead the ideation, scripting, and production of short-form and long-form videos for use across social media, websites, and other marketing channels.
Track performance metrics and KPIs to evaluate content effectiveness and optimize based on data, industry trends, and platform best practices.
Ensure all content adheres to brand guidelines, compliance standards, and regulatory requirements relevant to the financial services industry.
Support broader content marketing efforts by assisting with blog posts, email marketing, digital advertising, and cross-channel campaigns as needed.

Requirements

Bachelor's degree in marketing, communications, advertising, journalism, or equivalent experience.
Knowledge of credit union products and services.
Knowledge of social media and video platforms.
Minimum of three years of experience in marketing, content marketing, social media marketing, digital marketing, or advertising.
Strong interpersonal, writing, and organizational skills.
Ability to manage multiple projects simultaneously.
Familiarity with project management software and social media management tools.
Ability to operate computer applications and video editing software.
Ability to use graphic design tools and supplies.

Nice to Have

Experience with local marketing vendors.
Familiarity with industry-specific compliance standards.

Qualifications

Educational background with a bachelor's degree in relevant fields or equivalent experience.

Benefits & Perks

Salary range of $55,735.68 - $69,669.60 annually.
No hazardous or significantly unpleasant working conditions; typical office environment.

Working at 4Front Credit Union

The organization emphasizes collaboration, diversity, equity, and inclusion (DEI), fostering a professional environment where teamwork and community engagement are valued. The credit union maintains a focus on supporting its members and employees through effective communication, ongoing training, and a commitment to organizational goals.

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