Content Specialist
Vibe Credit Union
Job Description
About the Role
Our Purpose At Vibe, we are driven by our mission to elevate community and create opportunity. We believe in fostering an environment of inclusivity where every team member has the chance to grow professionally. Guided by our core values - be inclusive, educate, embrace change, and seek opportunities - we are dedicated to making a positive impact in the lives of our members and communities. As we continue to grow and expand our team, we are seeking passionate individuals who share our vision and are eager to join us in our journey. If you are someone who is passionate about making a difference and is committed to creating a brighter future for our communities, we invite you to explore this exciting opportunity at Vibe! Position Purpose Vibe Credit Union is seeking a Content Specialist to own and grow our social media presence. This is a hands-on, early-career role for someone with strong internship experience and at least one full-time role who is ready to take the next step in their career. You'll shape the voice of Vibe, create content that connects, and drive engagement across platforms - while also helping us explore how our content can expand across other marketing channels. You'll have the freedom to build a baseline, set clear goals, and drive incremental growth year over year. With access to budget and outside partners, you'll be the driver who ensures Vibe shows up in authentic, creative, and community-driven ways.
Key Responsibilities
- Develop and execute Vibe's social media strategy across platforms, including content planning, creation, publishing, engagement, and performance tracking.
- Film, edit, and produce short-form and long-form video, graphics, and copy tailored for social platforms.
- Ensure all content meets compliance requirements and adheres to Vibe's brand guidelines.
- Partner with Community Engagement, Branch teams, HR, and other internal stakeholders to support initiatives such as community events and employer branding.
- Define clear KPIs, track performance metrics, and translate insights into actionable strategies that drive engagement, awareness, and growth.
- Manage relationships with external partners to expand capabilities in design, video, or paid campaigns.
- Support broader exploration into other content channels as appropriate, contributing to Vibe's overall marketing presence.
- Serve as the voice of Vibe in social conversations, responding to comments, messages, and digital interactions with authenticity and care.
Requirements
- Strong internship portfolio plus at least one full-time (non-internship) role.
- Demonstrated experience filming and editing video for social-first platforms.
- Understanding of social trends and ability to translate them into brand opportunities.
- Experience working with analytics tools and turning data into insights.
- Creative storyteller with a knack for connecting with audiences.
- Balance of strategic thinking and hands-on execution.
- Proactive, resourceful, and eager to build from the ground up.
- Collaborative partner who thrives in cross-team projects.
- Data-driven mindset with curiosity to experiment and improve.
Nice to Have
- Familiarity with financial services or regulated industries is a plus but not required.
Working at Vibe Credit Union
Our Purpose At Vibe, we are driven by our mission to elevate community and create opportunity. We believe in fostering an environment of inclusivity where every team member has the chance to grow professionally. Guided by our core values - be inclusive, educate, embrace change, and seek opportunities - we are dedicated to making a positive impact in the lives of our members and communities.
Job Details
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About Vibe Credit Union
Website
vibecreditunion.com
Location
Novi, MI
Industry
Poured Concrete Foundation and Structure Contractors
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