Coordinator, Paid Search & Social

About the Role

Key Responsibilities

• Assist team members with tactical campaign planning and management for a given business segment.
• Traffic, daily optimization, and building reports for campaigns.
• Respond to various requests from team leadership.
• Utilize social management tools such as Meta, TikTok, Reddit, and Snapchat to set up ads and targeting for execution.
• Pull and analyze audience reports.
• Assist in the creation of weekly and one-off reporting.
• Compile and file campaign screenshots.
• QA the data for campaign reports.
• Manage insertion orders and accounting information for campaigns.
• Perform day-to-day campaign activities for paid search campaigns on Google, Bing, YouTube.
• Manage campaign activity, traffic ads, and monitor performance daily.
• Implement optimizations and analyze campaigns.
• Create reporting and data pulls.
• Manage billing and insertion orders.
• Pull competitive analysis and insights.

Requirements

• Bachelor's degree.
• Online marketing experience desired; paid social and search engine marketing a plus.
• Basic understanding of online marketing including SEM, SEO, display, and paid social.
• Strong work ethic and time management skills.
• Analytical mindset with strong problem-solving skills.
• Strong organizational skills and excellent communication skills, both written and verbal.
• Familiarity with Excel and Word; PowerPoint familiarity a plus.
• Ability to be agile and adaptable within a quick turnaround business environment.
• Demonstrated proactive approach to problem solving and critical thinking.

Nice to Have

• Experience with paid social and search engine marketing.

Qualifications

• Relevant experience in online marketing, paid social, or search engine marketing.

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits