Director, Paid Search

WPP

New York, NY

Full Time

Director

100k-230k

3 days ago

Job Description

About the Role

WPP is the creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create opportunities for growth. The company values its culture and people, emphasizing leadership, trust, growth, and development. The role of Director, Paid Search involves developing effective delivery strategies aligned with client objectives, managing client expectations, and improving operational processes to maximize team output.

Key Responsibilities

Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category, ensuring all search deliverables are met on time and of the highest quality.
Develop strong relationships with the search community, vendors, Group Directors, and Digital Leads.
Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews.
Closely manage project plans, launch plans, scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification.
Lead the team to achieve targeted performance KPIs and provide assistance, including optimizations and campaign troubleshooting.
Train, develop, and support your team effectively while fostering teamwork that drives motivation and retention.
Participate in agency/departmental task forces, project work, and new business initiatives.

Requirements

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
7+ Years experience working with Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
Fortune 100 client-facing strategic experience preferred.
Ability to think strategically and drive solid results to grow the business.
Strong data analytics and strategy background.
Prior experience managing a team and mentoring junior members.
Ability to interact with people at all levels of an organization and foster cross-functional teamwork.
Exhibit passion through participation in team, agency, and industry initiatives.

Nice to Have

Experience working with Fortune 100 clients.

Qualifications

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
7+ Years experience with analytical and search tools.

Benefits & Perks

Competitive medical, group retirement plans, vision, and dental insurance.
Significant paid time off.
Preferential partner discounts.
Employee mental health awareness days.
Hybrid work approach with teams in the office around four days a week.

Working at WPP

WPP Media believes in the power of its culture and its people, emphasizing leadership, trust, growth, and development. The company fosters a culture of respect, collaboration, and connection, with a hybrid work environment that supports flexibility and accommodations for individuals with disabilities.

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