Creative Services Leader

About the Role

Key Responsibilities

• Lead the visual direction and execution of all Waters product branding campaigns, including the development and management of brand guidelines.
• Train the creative team and Waters Division collaborators on brand guidelines to ensure consistent global execution of the brand.
• Oversee the internal creative team—including graphic designers, video editors, and production managers—to deliver outstanding external creative that upholds Waters' brand voice and business objectives.
• Work cross-functionally and collaboratively to present a cohesive and compelling brand experience and marketing campaigns for target customers to build awareness, engagement, sales, and customer engagement.
• Creatively craft digital campaigns, tradeshow designs, email templates, online banners, and other outbound marketing materials.
• Act as the liaison with internal and external creative teams to communicate brief requirements, provide feedback, identify needs, and implement systems for efficient project workflow management.
• Interpret non-expert feedback, pivot between projects, collaborate often with collaborators, and socialize creative decisions anchored in a strong understanding of project and client requirements versus personal style or preference.
• Evaluate creative work and provide art direction to team members, as well as lead your own portfolio of design projects.
• Lead all aspects of creative projects by running workloads and implementing efficient operating procedures to ensure timely project delivery and seamless project trafficking.
• Recruit, train, and develop team members, translating concepts and vision into clear, actionable project assignments and guidelines.
• Be responsible for the performance and results of third-party vendors and freelance contributors to ensure alignment with project standards.
• Lead photo shoot process including developing a shot list, hiring photographer, tagging/naming images.
• Lead department budget allocations ensuring effective project spending.

Requirements

• 10+ years of brand management experience, including leading creative teams and outside agencies.
• Experience running an internal agency model.
• Strong cross-functional leadership.
• Excellent creative, analytical, and business sense.
• Demonstrated expert creative, innovative, and graphic design abilities with a strong portfolio.
• Effective storytelling, great communication, and presentation skills adaptable for audiences at all levels across the organization.
• Skilled at extracting insights from diverse data sources and translating them into actionable, measurable strategies and plans aimed at building a lasting brand.
• Strong ability to challenge the status quo and pursue new ways of thought.
• Highly self-motivated and comfortable in an environment that requires learning and adapting quickly to changing industry trends.
• Familiarity with the life sciences industry is a plus.
• Bachelor's degree, or equivalent, in graphic design, fine arts, marketing, or other related fields, required.

Nice to Have

• Familiarity with the life sciences industry is a plus.

Qualifications

• Bachelor's degree, or equivalent, in graphic design, fine arts, marketing, or other related fields.