Customer Marketing Manager - Dealers

About the Role

Key Responsibilities

• Responsible for deploying objective-based, go-to-market programs and campaigns with account-based dealers including builders, servicers, and retailers.
• Determine and drive growth strategy of dealers in partnership with the sales team while building a scalable and repeatable playbook for amplification.
• Manage cross-functional activities with National Accounts and New Business Development through national planning and regionalized execution.
• Liaise with regional sales teams, including inside sales, on marketing and sales enablement activities.
• Develop targets and pipeline metrics in partnership with Sales Operations to evaluate performance of deployed programs and key accounts.
• Cultivate strong, trust-based relationships with national dealers by understanding their business needs, challenges, and goals, while delivering strategic execution at a localized level.
• Implement focused account-based efforts to increase dealer share of wallet through onboarding, marketing tool kits, and program education.
• Serve as the primary point of contact managing relationships through proactive communication via phone, email, voice conferencing, and other channels to drive growth and success.
• Prepare and present regular updates on account performance, growth opportunities, and voice of customer management.
• Analyze monthly sales data to inform marketing and customer plans, providing recommendations or adjustments to maintain sales growth.
• Support new product launches and their integration into business practices and promotional planning.
• Enable effective usage of promotions and rebate offerings, assisting in troubleshooting.
• Collaborate cross-functionally with all marketing functions including content, demand, events, digital, and loyalty to execute growth plans.
• Perform other duties as required.

Requirements

• BS or BA degree in business, marketing, or communications.
• 7+ years of experience as a marketing professional with emphasis on omni-channel marketing programs or customer marketing, with a proven track record of meeting and exceeding targets.
• 4+ years managing marketing, channel, or customer growth teams.
• Experience with two-step distribution (B2B2C) and dealer marketing and channel development preferred.
• Strong communication, writing, and presentation skills.
• Self-motivated and results-oriented with a sense of urgency; personable and extroverted personality is a plus.
• Experience in data-driven market intelligence, including Voice of Customer collection, market segmentation, and competitor analysis.
• Strong business acumen with problem-solving skills.
• Ability to navigate a fast-paced, complex organization and earn advocacy among teams and stakeholders.
• Proven organizational and time management skills.
• Proficiency with Microsoft Office Suite; experience with Salesforce, CRM management, and opportunity pipeline knowledge is a plus.
• Travel required: up to 30%.

Nice to Have

• Experience with two-step distribution (B2B2C) and dealer marketing and channel development.
• Expertise in Salesforce, CRM management, and opportunity pipeline knowledge.

Benefits & Perks

• Health benefits
• Generous 401(k)
• Employee stock purchase program
• Disability benefits
• Life insurance
• Critical illness insurance
• Accident insurance
• Parental leave
• Caregiver leave
• Tuition reimbursement
• Paid time off
• Wellness programs