Customer Marketing Manager - Distributors

About the Role

Key Responsibilities

• Responsible for deploying objective-based, go-to-market programs and campaigns within our Distribution Channels.
• Determine and drive the success of each key account in partnership with the sales team while building a scalable and repeatable playbook.
• Cultivate strong, trust-based relationships with key B2B accounts by understanding their business objectives, challenges, and goals.
• Drive cross-functional collaboration and sales enablement with the National Account Managers and Territory Sales Managers regionally.
• Coordinate new product launches and implement them into business practices, promotional planning, merchandising, and execution at the branch level.
• Own and execute annual promotion and rebate calendars, measuring the effectiveness of B2B and B2C programs.
• Advocate for national and regional rebates in alignment with category businesses and customer programs.
• Serve as the primary point of contact managing relationships through proactive communication to drive growth and maximize success.
• Prepare and present regular updates on account performance, growth opportunities, and voice of customer management.
• Drive tactical execution through creative measures, reporting impactful activations via a distributor scorecard.
• Analyze weekly and monthly sales data to inform marketing and customer plans, providing recommendations to maintain sales growth.
• Build and manage planning calendars throughout the year, collaborating with stakeholders on timing and opportunities.
• Propose and manage marketing co-op budgets, initiatives, approvals, and payments as necessary.
• Collaborate cross-functionally with all marketing functions including content, demand, events, digital, and loyalty to execute growth plans.
• Travel up to 30% as required.
• Perform other duties as required.

Requirements

• BS or BA degree in business, marketing, or communications.
• 10+ years of experience as a marketing professional with emphasis on omni-channel or customer marketing and a proven track record of meeting and exceeding targets.
• 8+ years managing marketing, channel, or customer growth teams.
• Experience with development and execution of customer marketing programs, preferably in B2B environments.
• Familiarity with two-step distribution (B2B2C) and dealer marketing/channel development preferred.
• Experience in data-driven market intelligence, including Voice of Customer collection, market segmentation, and competitor analysis.
• Ability to work collaboratively across functions and teams.

Nice to Have

• Experience with two-step distribution (B2B2C) and dealer marketing and channel development.

Qualifications

• Educational background with a BS or BA degree in business, marketing, or communications.

Benefits & Perks

• Competitive annualized base pay ranging from $110,700 to $205,600, commensurate with experience.
• Potential eligibility for annual incentive bonuses.
• Health benefits, including medical, dental, and vision coverage.
• A generous 401(k) plan and employee stock purchase program.
• Disability, life, critical illness, and accident insurance.
• Parental and caregiver leave, tuition reimbursement, paid time off, and wellness programs.