D2C Growth Marketing Lead

About the Role

Key Responsibilities

• Design and optimize the full D2C funnel, from awareness to retention
• Own performance targets for subscription revenue, marketplace sales, email engagement, and repeat purchases
• Manage and scale performance across paid social, SEM, YouTube, email, referrals, and emerging channels
• Manage budgets, run creative tests, and report on what's working in D2C
• Apply up-to-date, platform-specific strategies and creative best practices
• Share insights into evolving D2C trends, tools, and tactics
• Build and optimize customer lifecycle flows, including onboarding, activation, retention, and winback
• Use tools like Iterable, Klaviyo, or similar platforms to manage email, SMS, push, and website touchpoints
• Collaborate with the creative team on campaign concepts, landing page optimization, and advertorials

Requirements

• 2-5 years of hands-on D2C growth marketing experience at a fast-paced, scaling brand
• Proven success managing paid social budgets and driving measurable user growth
• Strong technical marketing skills with lifecycle tools (e.g., Iterable, Klaviyo, Braze), analytics platforms (e.g., GA4, Amplitude), and self-service data analysis
• Experience across multiple D2C channels: paid social, SEM, email, referrals, etc.
• Excellent project management skills - organized, focused, and effective at driving cross-functional execution
• Positive, collaborative energy - a team player who brings momentum and fosters an enjoyable work environment
• Ability to partner effectively with Product, Engineering, Creative, and Sales teams

Nice to Have

• Experience contributing to copywriting, basic video editing, or other forms of content creation
• Skill in aligning priorities and executing growth initiatives that launch on time
• Comfort analyzing data, running A/B tests, and turning insights into actionable strategies
• Experience in informing growth strategy and influencing product roadmap decisions

Qualifications

• Educational background is not explicitly specified, but relevant experience in growth marketing is required

Benefits & Perks

• Competitive salaries
• Company equity
• Medical/dental/vision insurance
• 401k
• Short-term disability insurance
• Parental leave
• Employee assistance programs
• Flexible work schedules
• Flexible time off
• Performance-based bonuses