Demand Generation and Brand Analyst

About the Role

Key Responsibilities

• Serve as the primary project manager for marketing and brand-related initiatives
• Manage timelines, deliverables, and communication across internal stakeholders
• Lead cross-functional meetings, track milestones, and ensure deadlines are met
• Build and maintain trackers, dashboards, and reporting systems to monitor campaign and pricing performance
• Support demand generation and brand performance efforts
• Analyze lead generation campaigns across paid media, SEO, email, and other digital channels
• Collaborate on performance testing and surface key insights
• Monitor trends in cost-per-lead, lead quality, and digital conversion performance
• Report on property-level and portfolio-wide reputation metrics

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 2+ years of experience in marketing analytics, project coordination, or similar roles
• Strong project management skills with the ability to juggle multiple priorities
• Proficiency with tools such as Google Analytics, Excel, CRM/marketing platforms, and project management tools (e.g., Asana)
• Comfort working with large datasets and analyzing performance trends
• Excellent communication skills—both written and verbal
• A self-starter mindset with a collaborative spirit and sharp attention to detail

Nice to Have

• Experience in multifamily, hospitality, or real estate
• Exposure to digital marketing strategies (PPC, SEO, lead generation)
• Familiarity with pricing software or revenue management systems

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 2+ years of experience in marketing analytics, project coordination, or similar roles

Benefits & Perks

• Full Insurance benefit suite including Medical Insurance, Dental Insurance, Vision Insurance, Critical Illness Insurance, Accident Insurance, Short Term Disability, Legal & Identity Theft Insurance, and Pet Insurance
• Company paid Life Insurance (option to buy additional available) and Long-Term Disability
• Access to benefits concierge service
• Access to Mental Health & Well-Being service
• 401K: Bridge Investment Group will match your contributions dollar-for-dollar, up to 6% of your pay. These contributions are fully vested immediately. Eligible employees are automatically enrolled at a 4% contribution rate.
• Paid Time Off: Employee will accrue 5.23 hours of paid time off per pay period for a total of 17 days per year. 11 Paid Holidays per year.
• Paid parental leave: Following six months of employment, up to 4 weeks of paid parental leave as primary caregiver or 2 weeks as secondary caregiver; after two years, twelve weeks of paid parental leave if primary caregiver.
• Tuition Reimbursement: Up to $5,000 per year of pre-approved tuition expenses with possible repayment obligations if employment terminates prior to 24 months.