Demand Generation Campaign Manager

About the Role

Key Responsibilities

• Own the Pipeline: Define and lead full-funnel demand generation strategies that turn prospects into raving customers and unlock net new revenue.
• Shape Product & Marketing-Led Growth: Partner across product, sales, and digital teams to orchestrate integrated campaigns that accelerate adoption of AI-driven data technology.
• Architect Customer Journeys: Design innovative, multi-channel programs (digital, ABM, events, and more) that educate, inspire, and convert.
• Leverage Data-Driven Insights: Employ analytics to optimize campaign impact, identify expansion opportunities, and deliver measurable results.
• Amplify Market Impact: Elevate brand presence through thought leadership, high-velocity campaigns, and compelling value propositions.
• Drive qualified self-serve signups, product adoption, and conversions by building and launching integrated campaigns across channels.
• Partner with Product Marketing & Product Management on messaging, personas, and positioning to generate sales qualified leads.
• Collaborate on strategies tied to product launches and ongoing releases aligned with the product management roadmap.
• Scale organic and paid acquisition programs supporting dual PLG and sales-assisted approaches.
• Launch creative brand-to-demand initiatives to capture and nurture demand.
• Execute multifaceted marketing programs including webcasts, SEO/SEM, retargeting, content syndication, social, and events.
• Sync with sales to manage, measure, and optimize the full buyer journey.
• Analyze and optimize campaigns continuously to improve conversion rates and pipeline performance.
• Deliver ROI analysis and actionable insights for growth, and report outcomes for planning and business reviews with senior leadership.

Requirements

• Proven track record of driving $10M+ in net new customer acquisition, ideally in B2B SaaS, AI, or data technology sectors.
• A strategic architect who blends creativity with rigorous execution in fast-paced, high-growth environments.
• Experience in testing and optimizing campaigns to unlock greater scale, efficiency, and ROI.
• Exceptional cross-functional influence and communication skills.
• Ability to partner effectively across teams including product, sales, and marketing.

Nice to Have

• Experience with AI, data technology, or SaaS industries.
• Experience with account-based marketing (ABM) and multi-channel campaign execution.
• Familiarity with analytics tools and data-driven marketing optimization.

Qualifications

• Experience in B2B SaaS, AI, or data technology sectors with a proven record of customer acquisition.
• Ability to develop and execute strategic marketing campaigns.
• Strong analytical skills and experience with campaign optimization.

Benefits & Perks

• Medical, dental, vision, life & disability, and financial benefits including 401(k) retirement savings plan.
• Tuition Reimbursement program.
• Additional voluntary benefits such as crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
• Competitive salary, uncapped commission, and Employee Stock Purchase Program (ESPP) with a 27-month lookback.
• Flexible paid vacation, paid day off for your birthday, and company holidays.
• Various leave plans including Parental Leave.
• Employee Assistance Program (EAP) and well-being initiatives focusing on physical, mental, and financial health.