Devices Product Marketing Manager, Platforms and Devices Marketing

Google

San Francisco, CA

Full Time

Mid Level

114k-163k

17 days ago

Job Description

About the Role

The Devices Product Marketing Manager, Platforms and Devices Marketing at Google plays a pivotal role in the complete marketing experience for consumer hardware products. The role involves understanding user needs, developing product positioning and go-to-market strategies, and ensuring the product is accurately represented across all marketing and sales assets. The position requires collaboration with cross-functional teams across various departments to deliver relevant consumer products and marketing initiatives, emphasizing the importance of connecting technology with user needs in an innovative way.

Key Responsibilities

Partner with product managers and other cross-functional team members to develop product positioning, feature development, go-to-market plans, sell-in content, and sustaining marketing strategies.
Develop, manage, and own relationships with a cross-functional team, including marketers on channel marketing teams, creative teams, PR, sales, customer support, and others to ensure a comprehensive approach to the product narrative.
Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer needs, and messaging strategy.
Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales assets, including a well-rounded understanding of the competition and market.
Gather actionable customer insights from surveys, interviews, and usability testing to inform product and marketing strategies.

Requirements

Bachelor's degree or equivalent practical experience.
4 years of experience in product marketing or similar experience within consumer tech with hardware products.
Experience managing cross-functional or cross-team projects.
Experience working with software teams including feature development and GTM strategies.
Exceptional communication and people skills working in a matrixed organization.
Understanding of the GTM process from concept to launch and post-launch support.

Nice to Have

Experience in product marketing, consumer marketing, and insights, ideally in consumer hardware or other goods with fixed launch timelines.
Experience working with software teams including feature development and GTM strategies.
Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans.

Qualifications

Bachelor's degree or equivalent practical experience.

Benefits & Perks

US base salary range of $114,000-$163,000 plus bonus, equity, and benefits.
Comprehensive benefits package (details available during the hiring process).

Working at Google

Google is proud to be an equal opportunity workplace and is an affirmative action employer. The company is committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Google values diversity and inclusion, and strives to create a supportive environment for all employees.

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