Digital Acquisition Marketing Manager - Blue Apron

About the Role

Key Responsibilities

• Own the day-to-day strategy and execution of our affiliate marketing program, including managing our affiliate agency partner to drive growth and performance.
• Hands-on management of card-linked offer partners and integrated partners (e.g., Fetch, Button, Figg).
• Recruit new partners, optimize existing ones, and execute promotional calendars.
• Ensure accurate tracking, attribution, and reporting across all affiliate channels.
• Lead and optimize paid search campaigns across Google, Microsoft Ads platforms, and Apple App campaigns, driving efficient customer acquisition and scalable growth.
• Manage and allocate a $2M+ monthly performance budget, optimizing for CAC, LTV, ROI, and other core KPIs.
• Analyze performance data, develop insights, and clearly communicate results and recommendations to stakeholders and senior leadership.
• Collaborate closely with analytics, creative, and product teams to align campaign strategy with broader marketing objectives.
• Stay up-to-date on industry trends, platform updates, competitive benchmarks, and emerging opportunities to drive innovation.

Requirements

• 5-7 years of hands-on experience in digital performance marketing, with direct ownership of affiliate and SEM channels.
• Proven success managing high-volume paid media budgets ($2M+ monthly) and delivering on performance targets.
• Proficiency in affiliate platforms (e.g., Impact, Rakuten, CJ), card-linked technology, and integrated partner ecosystems.
• Hands-on experience managing campaigns in Google Ads, Microsoft/Bing Ads, and Apple Search Ads.
• Familiarity with App Store marketing and mobile acquisition strategies is a plus.
• Experience managing product feeds for paid media (e.g., Google Shopping, dynamic search ads), with a strong understanding of feed optimization best practices.
• eCommerce or DTC background is a plus.

Nice to Have

• Experience with managing product feeds for paid media such as Google Shopping and dynamic search ads.
• Background in eCommerce or direct-to-consumer marketing.

Qualifications

• Experience managing high-volume paid media budgets ($2M+ monthly).
• Hands-on experience with affiliate and paid search channels.
• Proficiency in relevant advertising platforms and tools.

Benefits & Perks

• Competitive salary package including equity and 401K.
• Multiple medical, dental, and vision plans.
• Hybrid work model requiring 3 days a week in the office, with flexibility to come in more often or up to 5 days a week.