Digital Advertising Manager - Destinations

Aramark

Phoenix, AZ

Full Time

Mid Level

11 days ago

Job Description

About the Role

The Digital Advertising Manager at Aramark Destinations is responsible for overseeing and optimizing paid media strategies across multiple platforms including Search, Display, Metasearch, Social, Affiliate, and OTA platforms. This role involves developing, executing, and refining campaigns to drive traffic, engagement, and bookings, working cross-functionally with creative, digital, and marketing teams, as well as managing external agency partners. The position requires a data-driven mindset, expertise in audience targeting, and a passion for continuous improvement within the travel and hospitality industry.

Key Responsibilities

Develop and manage multi-channel paid advertising campaigns across Search (Google Ads, Bing Ads), Display (Google Display Network, Programmatic Ads), Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago), Social Media (Facebook, Instagram, LinkedIn, Pinterest and more), Affiliate Marketing (Partnerships, Influencers, Sponsored Listings), and OTA Travel Ads (Expedia TravelAds, Booking.com Sponsored Listings, Yelp Ads and more).
Optimize bidding strategies, audience segmentation, and ad placements to maximize ROI.
Monitor campaign performance and adjust strategies based on A/B testing, CTR, CPC, and conversion metrics.
Collaborate with the creative team to develop high-performing ad visuals, copy, and landing pages.
Manage relationships with OTAs and metasearch partners to enhance brand visibility and direct bookings.
Implement and track conversion pixels, UTM tracking, and attribution modeling to measure effectiveness.
Stay up to date with the latest trends in digital advertising, travel marketing, and emerging ad tech.
Provide ongoing reports and actionable insights to key stakeholders.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or a related field.
3-5 years of experience managing multi-channel paid media campaigns.
Hands-on experience with Google Ads, Facebook Ads, and OTA advertising platforms.
Strong understanding of SEO, PPC, retargeting, and conversion rate optimization (CRO).
Experience with Google Analytics, Google Tag Manager, and Metasearch advertising.
Attention to detail, strong copywriting skills, and project management abilities.

Nice to Have

Hospitality, travel, hotel or tourism industry experience.
Experience with Search & Display Advertising (Google, Bing, Programmatic).
Experience with Metasearch & OTA Advertising (TripAdvisor, Yelp, Expedia, Booking.com).
Experience with Affiliate & Influencer Marketing.
Paid Social Media Ads experience (Facebook, Instagram, LinkedIn, TikTok).
Knowledge of audience targeting & remarketing strategies.
Phoenix Area preferred.

Qualifications

No additional formal qualifications specified beyond degree and experience.

Working at Aramark

At Aramark, the company emphasizes service, equality, and community impact. They believe in developing employee talents, fueling passions, and empowering professional growth. The organization values diversity and inclusion, offering equal employment opportunities and fostering a supportive work environment focused on reaching full potential.

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