Digital Analytics Lead
Verndale
Job Description
About the Role
The qualified candidate will be an analytics and tag management expert tasked with becoming the trusted advisor for our clients and internal teams. The role requires a deep knowledge and understanding of all aspects of digital marketing, particularly with regard to data, web analytics, tag management, and search engine optimization (SEO). In this role, you will need to understand digital analytics (i.e. Google Analytics, Adobe Analytics, etc.), have the skills necessary to implement required tracking via tag management (i.e. Google Tag Manager, Tealium, ADM, etc.), and understand data collection and consolidation practices to tell a story with data. You should know how to determine if a platform is performing properly to collect user data, analyze the information, extrapolate the information, present the information, and connect all the pieces of a story for better optimization moving forward. You will support Verndale's digital marketing offerings. You must be comfortable and capable of both planning digital marketing programs and executing them, as well as utilizing a variety of marketing technology tools to support and analyze those efforts.
Key Responsibilities
- Implement analytics configurations for Google Analytics including Google Analytics 4 (GA4) via Google Tag Manager
- Implement tracking and other data via tag management systems
- Identify client objectives, develop KPI frameworks and map suitable analytics solutions to ensure that all required performance data can be reliably tracked and reported
- Communicate analytics requirements and best practices to developers and other internal/external functions
- Produce analytics audit reports for corrective or advanced tracking and data collection architectures, via Google Analytics
- Consult with internal teams and clients to develop and execute digital marketing strategies that align with their business goals and objectives
- Educate clients on the importance of online measurement and provide best practice guidance for technical aspects of analytics
- Provide instruction on campaign tagging and additional on-site tracking
- Understand A/B and multivariate testing and how it can be applied to design/UX decisions
- Understand processing, cleansing, and verifying the integrity of data used for analysis
- Work with engineering teams to implement and customize digital marketing platforms according to client needs
- Conduct audits and regular analysis related to SEO, content, analytics, and other aspects with clients
- Support the growth of the digital marketing team through activities including deck creation, research, and communication of service offerings
Requirements
- 3-5 years' experience in web analytics (Google Analytics, Adobe, etc.), tag management (GTM, DTM, Tealium, etc.), and technical SEO
- Data-oriented personality
- Strong technical acumen and excellent communication and presentation skills
- Dashboard development experience with tools such as Google Data Studio, Power BI, Tableau, etc.
- University/college degree
Nice to Have
- Experimentation or A/B testing experience and exposure with tools such as VWO, Optimizely, or Google Optimize
- Experience using query languages such as SQL or R
- Personalization planning and implementation experience
- Paid search or marketing automation experience
- Experience with marketing automation systems such as Marketo and Eloqua
- Familiarity with digital experience platforms such as Sitecore, Optimizely, AEP, etc.
Benefits & Perks
- Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan
- Generous paid holidays, vacation, and sick time
- Top-of-the-line Health Insurance, plus monthly perks
- Support for a healthy work/life balance
- Fully remote enabled work environment
Working at Verndale
We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998. We are relentlessly curious, and enthusiastically solve our client's complicated business problems through technology, data, and design. We foster a culture that enables every person in the organization to do the best work of their career. We offer regular training and professional development to move careers forward. Client and employee satisfaction are our two most important business metrics. We celebrate and champion diversity, equity, and inclusion.
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About Verndale
Website
verndale.com
Location
Boston, MA
Industry
Marketing Consulting Services
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