Digital Content & Social Media Strategist

About the Role

Key Responsibilities

• Develop and maintain engaging web and digital content that aligns with Asbury Seminary's brand identity and enrollment marketing goals.
• Optimize content for user experience (UX), accessibility, and engagement.
• Conduct keyword research and implement SEO best practices to increase online visibility and search rankings.
• Use analytics tools (Google Analytics, heatmaps, etc.) to assess content performance and optimize strategies.
• Collaborate with the Web Developer to refine content structure, ensure accessibility compliance, and improve overall site performance.
• Design compelling digital and print materials, including banners, flyers, brochures, presentations, and visual assets for marketing campaigns.
• Develop multimedia content (video, interactive media, photography) to enhance digital storytelling.
• Maintain a library of branded assets, templates, and design resources.
• Manage a strategic social media content calendar and create/schedule organic and paid campaigns across platforms such as Facebook, Instagram, LinkedIn, YouTube, etc.
• Monitor trends, track performance metrics, and adjust social media strategies to enhance engagement and visibility.
• Respond to social media interactions, foster an active online community, and build relationships with followers.
• Analyze campaign performance using analytics tools and optimize strategies for maximum impact.
• Work closely with the enrollment team to ensure cohesive digital messaging and branding.
• Partner with designers, developers, and Admissions team to execute digital projects effectively.
• Provide guidance and training to internal teams on web content best practices and UX strategies.
• Attend semi-annual training events (e.g., Asbury CARES) and participate in institutional discussions and engagement opportunities.

Requirements

• Experience in digital content strategy, UX design, or web content management.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and Canva.
• Knowledge of SEO best practices and analytics tools such as Google Analytics.
• Experience managing social media platforms, including both organic and paid campaigns.
• Strong storytelling capabilities and experience in video content creation.
• Basic knowledge of HTML/CSS for minor website content updates.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong written and verbal communication skills.
• Degree in Digital Marketing, Communications, Graphic Design, or a related field.

Nice to Have

• Knowledge of email marketing tools such as Mailchimp or HubSpot.
• Understanding of higher education marketing and theological education.
• Photography and video skills.
• Demonstrates a positive attitude, adaptability to changing priorities, and a willingness to receive and apply feedback.