Digital Content Creator - Paid Social

About the Role

Key Responsibilities

• Create visually compelling static and animated digital display ads for various online platforms that effectively communicate messaging and calls to action.
• Develop engaging videos for ads on social media, including YouTube, Instagram, and Facebook, ensuring alignment with digital marketing strategies.
• Collaborate with design teams or use design tools to produce visually impactful graphics, banners, and digital assets.
• Craft compelling messaging that reflects the organization's mission, values, and programs while optimizing for user engagement.
• Contribute to brainstorming sessions, offering creative ideas for upcoming initiatives and campaigns.
• Collaborate with brand team, digital channel managers, and other internal stakeholders to develop content calendars, aligning messaging with campaign timelines and goals.
• Stay informed on trends in nonprofit digital marketing and content strategy, bringing fresh ideas to content development.
• Continuously adjust content strategies based on data-driven insights to maximize impact.

Requirements

• 3+ years of experience in digital content creation, preferably in a nonprofit or social impact environment.
• Strong communicator, who understands how the written word and visuals/animation work together to reinforce messaging.
• Proven track record of producing engaging content for digital platforms (paid media, websites).
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software (e.g., iMovie, Adobe Premiere).
• Comfortable with AI-based tools to assist in brainstorming and content development.
• Ability to create content for diverse audiences, including donors, volunteers, and community members.
• Self-motivated and proactive with a problem-solving mindset.

Nice to Have

• Experience working in a fast-paced, collaborative environment.
• Knowledge of digital marketing strategies specific to nonprofit organizations.

Qualifications

• Legal authorization to work in the United States without employer sponsorship.
• Willingness to work remotely with the ability to attend onsite in NYC as needed.

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan.
• Sick leave provided where applicable by law.
• Paid holiday eligibility based on length and dates of service.
• Additional benefits such as Employee Stock Purchase Plan and paid holiday eligibility may apply.