Digital Demand Generation Manager

Udemy

Austin, TX

Full Time

Senior

126k-157k

10 days ago

Job Description

About the Role

The Digital Demand Generation Manager at Udemy will lead a team focused on driving pipeline growth for Udemy Business through paid search and emerging digital channels. This is a strategic and hands-on role responsible for setting goals, owning performance targets, and collaborating across teams to maximize conversion outcomes. The role is critical to how Udemy Business reaches new customers and scales growth, contributing to the company's mission to transform lives through learning and helping people build skills for their careers.

Key Responsibilities

Lead, coach, and develop a team of 2 paid search specialists while directly contributing to campaign strategy and execution.
Build and evolve the digital acquisition roadmap, aligning with demand generation strategy and exploring opportunities for channel expansion.
Own pipeline and performance targets, defining KPIs and turning insights into optimizations.
Partner with web development, paid social, campaign managers, media planning, marketing operations, and other functions to deliver high-quality, on-time, and conversion-optimized work.
Foster a culture of testing and experimentation, continuously piloting new approaches to improve efficiency and impact.

Requirements

8-10 years of digital marketing experience with proven expertise in paid search.
Additional experience in content syndication, web, paid social, SEO, and other channels is a plus.
2+ years of people management experience, with a track record of coaching and developing high-performing teams.
Proven success driving measurable B2B pipeline through digital channels.
Experience building roadmaps, defining KPIs, and leveraging analytics to guide optimization strategies.
Practical experience using digital marketing platforms including Google Ads, Microsoft Advertising, and Google Analytics.
Capable of guiding a team while contributing to the planning and execution of high-impact work in a fast-moving environment.

Nice to Have

Experience in content syndication, web, paid social, SEO, and other digital channels.

Qualifications

Not explicitly specified, but implied: relevant educational background or equivalent experience in digital marketing.

Benefits & Perks

Full access to Udemy courses, a monthly UDay to invest in personal development, and a budget for self-improvement.
Use of AI in learning and work environments.
Ownership of work and decision-making authority.
Collaborative work environment where ideas are shaped openly.
Impactful work that helps people grow their skills and careers.

Working at Udemy

Udemy values transparency, diversity, and inclusion. The company fosters a culture of learning, experimentation, collaboration, and impact, encouraging employees to bring curiosity, share ideas, and contribute to meaningful growth for learners worldwide.

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