Digital Engagement Specialist

Pennsylvania State University

State College, PA

Full Time

Entry Level

42k-61k

13 days ago

Job Description

About the Role

Digital Engagement Specialist at Pennsylvania State University is a role within the Communications and Marketing team in the Penn State College of Engineering. The position is entry-level and focuses on digital storytelling, community engagement, and content creation across social media platforms and email newsletters. The role involves building authentic relationships within the college community, tracking content performance, and collaborating with team members and stakeholders to tell compelling stories that highlight the college's unique aspects.

Key Responsibilities

Create and schedule content that connects with community members across LinkedIn, Instagram, and Facebook
Build email newsletters in MailChimp that people want to read
Help plan content calendars so we're sharing the right message at the right time
Work with other members of the communications team to keep projects on time and ensure the college's voice is consistent across channels
Capture authentic moments at campus events
Research audiences and create regular reports on email and social media performance
Analyze performance data to improve content strategy
Collaborate with departments, students, and alumni to tell great stories

Requirements

Writes well for different audiences and platforms
Has experience with email platforms like MailChimp (or eagerness to learn)
Understands what performs on LinkedIn, Instagram, Facebook, and YouTube
Can analyze performance data and spot patterns without being overwhelmed by spreadsheets
Stays organized when juggling multiple projects and pays attention to details
Is proactive with new ideas and willing to try things in a collaborative environment
Bachelor's Degree or relevant work experience in lieu of education

Nice to Have

Experience with social media content creation and management
Familiarity with digital storytelling and community engagement strategies

Qualifications

Bachelor's Degree or equivalent relevant work experience

Benefits & Perks

Competitive salary range of $42,100.00 - $61,000.00
Comprehensive medical, dental, and vision coverage
Robust retirement plans
Substantial paid time off including holidays, vacation, and sick leave
75% tuition discount for employees and eligible spouses and children

Working at Pennsylvania State University

Penn State University values equity, respect, and belonging. The institution is committed to fostering an inclusive environment that supports diversity and provides opportunities for all community members to thrive. The university emphasizes a culture of belonging as a core strength and integral to its teaching, research, and service missions.

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