Digital Growth Marketing Senior Associate

About the Role

Key Responsibilities

• Develop digital media buying strategies across digital channels for our products.
• Launch & optimize new user acquisition campaigns across digital channels to meet larger team goals, KPIs, and results.
• Identify and execute A/B tests to draw insights critical for growth and optimization.
• Conceptualize new and innovative ads, collaborating cross-functionally with creative, brand, and product.
• Coordinate cross-functionally with Marketing, Operations, and Product teams to develop compelling marketing campaigns that drive user acquisition or drive user retention.
• Analyze campaign performance for cross-functional stakeholders and collaborate with our Marketing Analytics team for insights & next steps.
• Lead day-to-day communication with external agency and ad partners

Requirements

• Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field and at least 2 years of experience with digital marketing.
• Knowledge in digital media optimization, including A/B testing, conducting analysis on ad buys, and understanding of bidding algorithms or manual bidding approaches.
• Solid understanding of ad inventory, ad platforms, and best practices when actively buying media.
• Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
• A passion for sports and gaming is a plus.
• Willingness to work unconventional hours around sports calendar and tentpole moments

Nice to Have

• A passion for sports and gaming

Qualifications

• Experience with digital marketing for at least 2 years
• Knowledge of digital media optimization and ad platforms

Benefits & Perks

• US base salary range for this full-time position is 70,400.00 USD - 88,000.00 USD, plus bonus, equity, and benefits as applicable.