Digital Marketing Acquisition Manager

About the Role

Key Responsibilities

• Develop annual marketing plans to achieve established line of business objectives.
• Develop and update roadmaps to align with business priorities and macroeconomic conditions.
• Act as a consultant and leader, providing direction on best practices for digital experiences and partnering with cross-functional teams.
• Set acquisition strategy for checking paid search in partnership with agency.
• Set affiliate marketing strategy for checking and credit cards.
• Serve as Key's main contact with SEM agency and affiliate partners.
• Coordinate creative and landing page updates, providing input on design and strategy.
• Monitor and optimize content for SEO maximization.
• Route targeting, ads, and landing pages through Key review and approval processes.
• Collaborate with Analytics partners and agencies to report on key performance metrics.
• Monitor, track, and analyze results, making swift adjustments based on performance or trends.
• Design tests to optimize performance and meet goals.
• Manage assigned SEM budgets and contribute to annual budget planning.
• Manage a team of marketing consultants focused on new client acquisition.

Requirements

• Minimum of 5 years of experience in search engine marketing or related marketing experience.
• Minimum of 1 year of experience in affiliate/aggregator marketing.
• Expertise using Google Ads and Microsoft Advertising platforms.
• Experience with web analytics tools such as Adobe Analytics, Google Analytics, IBM Digital Analytics, or others.
• Experience managing a team and their career development.
• Thrives in a creative, fast-paced environment.
• Demonstrated project management skills with the ability to manage multiple projects simultaneously with minimal supervision.
• Ability to take initiative, negotiate effectively, and build productive relationships with business partners.
• Effective verbal and written communication skills, able to communicate with various audiences and translate business requirements into technical requirements.
• Ability to work both independently and as part of a team.

Nice to Have

• Effective analytical skills.
• Experience working with tools like Jira and Confluence.
• Experience in financial services.
• Excellent communication skills.

Qualifications

• Relevant professional experience in digital marketing and SEM.
• Experience with digital advertising platforms and analytics tools.
• Leadership experience managing a team.

Benefits & Perks

• Eligible for a base salary ranging from $94,000 to $175,000 annually depending on location and experience.
• Eligibility for short-term and deferred incentive compensation based on performance.
• Additional benefits as listed in the company's benefits package.