Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and manage a content calendar to ensure a steady flow of posts that align with product launches, seasonal promotions, holidays, and other key marketing and impact initiatives.
• Develop strategies for, manage, and report on all boosted social media advertising, including monthly reporting with insights and recommendations.
• Manage social media accounts (Facebook, Instagram, LinkedIn, Yelp, Trip Advisor) by posting regularly, engaging with followers, and monitoring brand reputation.
• Assess and improve the effectiveness of website, email, and social channels using analytics tools to gather data and generate reports.
• Create high-quality photography and videos that align with Lawson's brand and support digital content strategy.
• Write compelling captions, taglines, and other text-based content for digital spaces.
• Manage freelance content creators (writers, videographers, photographers) from pre- to post-production.
• Partner with Brand Ambassadors and Influencers to create sponsored or co-branded content.
• Explore, identify, and evaluate collaboration opportunities with Brand Ambassadors.
• Develop and manage end-to-end collaborative projects including campaign strategy, rate negotiations, contract development, and production calendars.
• Create and execute targeted email campaigns promoting product launches, seasonal offers, and Taproom happenings.
• Segment email lists based on subscriber behavior and demographics to ensure personalized communication.
• Create and manage website calendar and content, ensuring accuracy and relevance.
• Optimize website content for relevant keywords to improve search engine rankings.

Requirements

• Minimum 5+ years of experience managing social media platforms for a CPG brand or leading a digital agency.
• Proficient in Adobe editing software (Lightroom, Premiere Pro, Illustrator, Photoshop).
• Experience with WordPress CMS for content management tasks.
• Experience in creating, managing, and optimizing email campaigns is highly desired.
• Strong understanding of maintaining brand consistency across multiple digital platforms.
• Ability to think creatively and possess strong analytical and problem-solving skills.
• Natural curiosity about digital marketing trends, tools, and technologies.
• High networking aptitude and in tune with culture.
• Ability to work on weekends and holidays as needed.
• Ability to work in-person at our Waitsfield, VT office a minimum of 3 days per week.

Nice to Have

• Experience with creating, managing, and optimizing email campaigns.

Qualifications

• Experience managing social media for a CPG brand or digital agency
• Proficiency in Adobe editing software
• Experience with WordPress CMS
• Experience in email campaign management (preferred)

Benefits & Perks

• Medical, Dental & Vision insurance
• Paid time-off and Paid Sick Time
• Profit sharing
• 401k plan with company match
• Onsite Weekly Massages
• Wellness Reimbursement
• Professional Development Opportunities
• Tuition Reimbursement
• Employee & Local Discounts
• Life Insurance
• Paid Family Leave and Paid Parental Leave
• Five Year Sabbatical
• Free EV Charging
• Paid Holidays
• Short- & Long-Term Disability Insurance