Digital Marketing Manager

About the Role

Key Responsibilities

• Sets the strategic direction for the Advertising department, establishing KPIs, long-term goals, and innovative initiatives that align with organizational priorities.
• Oversees department budget planning, forecasting, and resource allocation to maximize ROI.
• Provides visionary leadership and mentorship to managers and team members, fostering a culture of accountability, innovation, and high-performance.
• Directs the development, execution, and optimization of advertising campaigns, ensuring achievement of ROAS and other performance metrics for clients.
• Analyzes and interprets campaign performance data to generate insights, identify opportunities, and refine strategies for continued growth.
• Stays ahead of industry trends, market shifts, and emerging technologies to champion new Amazon advertising strategies.
• Spearheads cross-functional initiatives to enhance Advertising processes and efficiency.
• Selects, develops, motivates, and evaluates talent; provides constructive feedback, coaching, and performance management as needed.
• Promotes continuous improvement, professional growth, and alignment with company values across the team.
• Cultivates a culture of high performance and continuous improvement within the Advertising team while incorporating the company's core values.
• Ensures all departmental initiatives and deliverables meet or exceed established performance standards.
• Performs other duties as may be assigned.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• Minimum of 5+ years of senior-level advertising or marketing leadership experience with deep managerial expertise and a strong understanding of the overall departmental function.
• Proven track record of leading high-performing teams and managing advertising operations at a strategic and enterprise level.
• Demonstrated success in budgeting, resource allocation, and performance management, with the ability to make higher-risk decisions involving significant capital investments.
• Advanced analytical abilities with a focus on profitability optimization, data-driven decision-making, and long-term strategic planning.
• Skilled in Google Workspace and Microsoft Office Suite, with advanced use of Excel/Google Sheets for data analysis, performance tracking, and reporting.
• Exceptional verbal and written communication skills with a proven ability to navigate complex challenges and resolve issues effectively.
• Strong ability to lead cross-functional initiatives, foster collaboration, and align diverse teams toward common goals.
• Excellent organizational and project management skills; adept at prioritizing, delegating, and establishing clear goals for both self and team.
• Ability to pivot quickly in response to changing business priorities, operating with a sense of urgency while maintaining high-quality outcomes.

Nice to Have

• Experience with Amazon advertising strategies and platforms.
• Knowledge of digital advertising trends and emerging technologies.

Qualifications

• Educational background in Marketing, Business, or related fields (or equivalent work experience).
• Senior-level advertising or marketing leadership experience.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company's 401(k) plan.