Accenture logo

Digital Product Management Lead (Marketing)

Accenture

Irving, TX
Full Time
Mid Level
64k-196k
about 1 month ago

Job Description

About the Role

As the Digital Product Management Lead, Marketing, you will oversee strategic program roadmaps, development, launches, and marketing to gain maximum benefit from each product, as well as survey and analyze competitive industry landscapes to identify relative trends, threats, and opportunities to apply in strategy development and execution. You will manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results. You will execute the client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to client stakeholders. You will develop plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units as well as provide input into strategic decisions affecting job family or function within the region or business. You will manage client and competitor market research, assist in development of product innovation roadmap, and address fundamental trials of product commoditization to create an advanced set of solutions. You will oversee all aspects of program lifecycle management including market demands, technology trends, and the competitive field.

Key Responsibilities

  • Oversee strategic program roadmaps, development, launches, and marketing to maximize product benefits.
  • Survey and analyze competitive industry landscapes to identify trends, threats, and opportunities for strategy development.
  • Manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies.
  • Help the team prioritize, negotiate, and remove obstacles to achieve business results.
  • Execute client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation.
  • Develop and execute functional strategies for a country, group of countries, region, or business, requiring coordination across units.
  • Provide input into strategic decisions affecting job family or function within the region or business.
  • Manage client and competitor market research.
  • Assist in development of product innovation roadmap.
  • Address fundamental trials of product commoditization to create advanced solutions.
  • Oversee all aspects of program lifecycle management including market demands, technology trends, and the competitive field.

Requirements

  • Minimum 3 years of experience working in digital product management.
  • Minimum 2 years of experience in marketing, credit, acquisitions, product development, or analytics.
  • Minimum 2 years of experience with Agile product owner experience writing functional requirements, including features, epics, and user stories.
  • Ability to operate independently and provide quality work.
  • Ability to incorporate feedback and have a continuous improvement mindset.
  • Experience with taking initial guidelines and proactively moving projects forward.
  • Gathering business requirements, identifying needs and gaps, and working with cross-functional teams to solve issues.
  • Enjoys leading others on project initiatives.
  • Collaborates well with internal teams, vendors, and cross-functional groups.
  • Experience in writing and developing business cases, pitch decks, and case studies.

Nice to Have

  • Bachelor's degree in Business Administration, Marketing, or equivalent work experience.
  • Experience in leading products built on digital, multi-tenant platforms.
  • Critical thinker capable of transforming strategies into a vision via roadmaps and OKRs.
  • Hands-on experience with API-first methodologies and API products.
  • Experience working with and/or leading cross-functional teams to define and achieve high-value business goals.
  • Working knowledge of market dynamics, products, and competitive climate.
  • Demonstrated project management skills.
  • Ability to work under pressure and manage deadlines or unexpected changes.
  • Problem solving and decision-making skills.
  • Clear and concise written and verbal communication skills.
  • Demonstrated analytical skills.
  • Ability to work in a team-oriented environment.
  • Influencing skills.

Qualifications

  • Bachelor's degree in Business Administration, Marketing, or equivalent work experience.

Benefits & Perks

  • Information on benefits is available (specifics not provided in the description).
  • Competitive salary ranges depending on location and experience.

Working at Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. We foster an inclusive and diverse environment where everyone feels a sense of belonging and is respected and empowered to do their best work. We support our people's physical, mental, and financial health and provide opportunities for skill development through certifications, learning, and diverse work experiences. We are recognized as one of the World's Best Workplaces™ and are committed to creating a positive, inclusive, and innovative workplace culture.

Apply Now

Job Details

Posted AtAug 15, 2025
Job CategoryProduct Marketing
Salary64k-196k
Job TypeFull Time
ExperienceMid Level

Job Skills

AI Insights

Key skills identified from this job posting

Sign upto access all insights for this job

About Accenture

Website

accenture.com

Location

Irving, TX

Industry

Computer Systems Design Services

Get job alerts

Set up personalized alerts for your job search and get tailored job digests for close matches