Direct Mail Marketing Analyst
Tranzact
Job Description
About the Role
TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience. We work with some of America's largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry. When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle - “Be Real” - that means being genuine, keeping your word, and having the courage to make tough decisions. Our “Be Real” values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.
Key Responsibilities
- Monitor and analyze marketing campaign performance, including response rates, geographic trends, and other key performance indicators.
- Generate regular reports and insights on campaign performance, including audience segmentation, creative performance, and other factors to identify areas for improvement.
- Utilize statistical methods to segment data and optimize targeting strategies for future campaigns.
- Develop predictive models for performance based on targeting data including deciles, geographic tiers, and other performance variables.
- Manage and update weekly and monthly projections/forecasts based on current results and trendlines.
- Assist in budget tracking and ensure campaigns are executed within budget parameters and correctly allocated.
- Liaise with external agency vendors and data providers to analyze and validate performance data.
Requirements
- Bachelor's degree in marketing, Business, Statistics, or a related field.
- 3+ years of experience in marketing, advertising, analytics, or similar quantitative role analyzing performance marketing data.
- Excellent proficiency in Microsoft Excel and other BI tools (e.g., Tableau, PowerBI).
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Clear communication and proven collaboration working across internal/external teams.
- Ability to manage multiple projections and deadlines in a fast-paced environment.
- Excellent attention to detail.
Nice to Have
- Experience with direct mail or offline marketing channels.
Qualifications
- Bachelor's degree in marketing, Business, Statistics, or a related field.
- 3+ years of experience in marketing, advertising, analytics, or similar quantitative role.
Benefits & Perks
- Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program).
- Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave).
- Retirement Benefits: Savings Plan with annual nonelective company contribution.
Working at Tranzact
Our culture rests on a simple principle - “Be Real” - that means being genuine, keeping your word, and having the courage to make tough decisions. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.
Job Details
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About Tranzact
Website
tranzactinc.com
Location
Raleigh, NC
Industry
Secondary Smelting, Refining, and Alloying of Nonferrous Metal (except Copper and Aluminum)
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