Director, B2B Product Marketing

Dow Jones

New York, NY

Full Time

Director

175k-215k

9 days ago

Job Description

About the Role

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp.

Key Responsibilities

Collaborate cross-functionally with Marketing, Sales, Product, and the Business Proposition team to help craft a comprehensive marketing strategy that drives brand awareness, enhances reputation, strengthens customer relationships, and boosts retention across key business segments for the Risk & Compliance business.
Lead segmentation, messaging, and value proposition development for Risk & Compliance products, including newly launched products, such as Dow Jones Risk Journal, ensuring clear, compelling communication tailored to target audiences.
Design and execute product-specific campaigns that directly align with business goals, while effectively communicating campaign plans, progress, and results to key stakeholders and leadership, ensuring marketing initiatives are closely tied to revenue growth targets.

Requirements

The willingness to work in our midtown Manhattan office 3 days each week.
At least 12 years of progressively responsible marketing experience including the development and execution of full funnel marketing plans / strategies, ideally within the B2B space.
Experience designing product-specific marketing campaigns.
Experience segmenting leads and using data to inform decisions.
Project management experience with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business, and adhere to tight deadlines in a fast-paced environment.
Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus.
Risk and Compliance experience preferred.
Experience effectively working in a matrixed company model.
Strong collaboration and influencing skills.

Nice to Have

Risk and Compliance experience.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus.

Benefits & Perks

Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program

Working at Dow Jones

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, fostering an inclusive environment. The company values accuracy, depth, innovation, and a relentless pursuit of excellence, with a focus on delivering high-quality information and fostering a collaborative, results-driven work environment.

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