Director, Brand Activation - Thayers

About the Role

Key Responsibilities

• Partner with Brand Team to develop brand GTM strategy and national activation calendar.
• Develop brand activation plans including promotions, displays, and launch strategies.
• Create brand elements for GTM kits and support sales meeting presentations.
• Evaluate in-year brand performance and provide recommendations to category leaders and commercial leads.
• Serve as the primary voice of the brand supporting marketing operations and key account teams.
• Develop brand elements for new item meetings and lead the line review process.
• Analyze sales data, identify trends and opportunities, and develop account-specific strategies.
• Manage spend related to activation needs across retailer landscape and national moments.
• Ensure customer activations align with brand visions and priorities.
• Support supply chain insights to meet inventory needs and ensure brand feasibility.
• Work with creative teams to ensure proper brand imagery on displays and customer-facing materials.
• Collaborate with consumer promotions team on promotional strategies and recaps.
• Support budget planning with insights for forecasting.

Requirements

• Experience in brand activation, marketing strategy, or related roles.
• Ability to develop and execute activation plans and strategies.
• Strong analytical skills to interpret sales data and identify trends.
• Experience working with cross-functional teams including sales, creative, supply chain, and consumer promotions.
• Excellent communication and presentation skills.
• Ability to manage budgets and spend effectively across multiple initiatives.

Nice to Have

• Experience in the beauty or consumer products industry.
• Knowledge of retail and go-to-market strategies.
• Familiarity with sales analytics tools and account management.

Qualifications

• Relevant experience in brand activation, marketing, or related fields.
• Strong analytical and strategic thinking skills.
• Excellent communication and collaboration abilities.

Benefits & Perks

• Salary Range: $138,500 - $200,800, depending on experience and other factors.
• Competitive benefit package including Medical, Dental, Vision, 401K, Pension Plan.
• Hybrid work policy (3 days in office, 2 days remote).
• Flexible time off including paid holidays, vacation, volunteer time, and summer Fridays.
• Access to company perks such as discounted products and monthly mobile allowance.
• Learning & development opportunities including e-learning, mentorship, and more.
• Employee resource groups and access to mental health & wellness programs.