Director, Brand & Demand Generation

About the Role

Key Responsibilities

• Develop and implement a cohesive brand strategy that aligns with the company's vision, mission, and business goals.
• Oversee brand governance to ensure consistency in messaging, design, and tone across all channels and touchpoints.
• Act as the brand steward, ensuring all external communications adhere to brand guidelines.
• Lead a centralized content development function to produce high-quality, engaging content that supports brand awareness, demand generation, and thought leadership.
• Develop a content strategy that includes long-form, short-form, multimedia, and interactive content to support marketing campaigns, solution launches, and industry positioning.
• Partner with subject matter experts to create compelling narratives and insights that differentiate the brand in the market.
• Partner with internal stakeholders, including segment marketing, sales, product, and executive leadership, to align brand and content initiatives with business objectives.
• Lead and mentor a team of brand and content professionals, fostering a culture of creativity, innovation, and excellence.
• Leverage data and insights to continuously optimize brand and content strategies, ensuring measurable impact on business outcomes.

Requirements

• Bachelor's degree in marketing, Communications, Business, or a related field (MBA preferred).
• 15+ years of experience in brand management, content marketing, or related fields within a corporate or agency setting.
• Proven track record of building and managing a centralized brand and content function.
• Strong understanding of brand storytelling, content strategy, and pursuit marketing.
• Experience in leading high-performing teams and managing cross-functional collaboration.
• Excellent communication, project management, and stakeholder engagement skills.
• Ability to think strategically while executing tactically in a fast-paced environment.

Nice to Have

• MBA (preferred)

Benefits & Perks

• Comprehensive care for physical and mental well-being
• Strong retirement plan
• Tuition reimbursement
• Hybrid working environment for most roles
• Support for working parents
• Flexible Paid Time Off (PTO)
• Healthcare (medical, dental, vision, prescription, wellness, EAP, FSA)
• Life and disability insurance (premiums paid for base coverage)
• 401(k) match
• Education assistance
• Commuter benefits
• Up to 11 paid holidays per year
• 21 days PTO per year (pro-rated for new hires, increases over time)
• Paid parental leave
• Back-up childcare arrangements
• Paid volunteer days
• Discounted stock purchase plan
• Access to employee networks