Director, Brand Development & Product Marketing

About the Role

Key Responsibilities

• Manage and guide brand strategy and go-to-market planning for Therma-Tru and Larson Storm Doors, setting vision, priorities, and long-term positioning.
• Serve as the brand advocate and spokesperson, ensuring clarity and consistency in brand messaging across all internal and external touchpoints.
• Guide product launch and commercialization strategy across all door categories, aligning brand experiences with evolving consumer needs and business objectives.
• Collaborate with Brand Operations to develop annual brand and marketing plans, initiate and shape campaign concepts, review proposals, and ensure seamless activation.
• Drive brand experience, PR, and media engagement to strengthen awareness, relevance, and consumer trust.
• Translate insights and market trends into actionable strategies that enhance brand equity and market performance.
• Evaluate performance metrics, market feedback, and consumer trends to inform planning and adjust course as needed.
• Build strong cross-functional relationships with Product, Sales, Creative, Digital, and external partners to deliver integrated, high-impact programs.
• Prioritize efforts, navigate competing demands, and make strategic decisions that support sustainable growth.
• Champion a customer-centric mindset—recognizing that outdoor home improvement projects are significant undertakings—and ensure brand messaging and marketing programs reflect this level of care and commitment.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of progressive experience in brand marketing, product marketing, and go-to-market strategy.
• 5+ years of experience leading and developing high-performing marketing teams.
• Proven success in shaping brand strategies and executing product launches and integrated campaigns.
• Ability to lead cross-functional initiatives and collaborate with internal teams and agency partners.
• Expertise in brand positioning, storytelling, and omnichannel marketing execution.
• Strong communication, presentation, and influencing skills, with the ability to convert insights into compelling strategies.

Nice to Have

• Sustainability-focused marketing experience

Qualifications

• Educational background in Marketing, Business, Communications, or a related field.

Benefits & Perks

• Competitive base salary range of $140,000 USD - $200,000 USD, with potential for bonuses or sales incentives.
• Comprehensive health plans and a market-leading 401(k) program with company contribution.
• Product discounts and flexible time off benefits, including half-day summer Fridays.
• Inclusive fertility and adoption benefits.
• Supportive Employee Resource Groups promoting inclusivity and belonging.