Director, Brand Growth System Analytics

About the Role

Key Responsibilities

• Lead the development, training, and deployment of the offshore brand growth analytics team.
• Support data and development needs of the offshore team to ensure competitive advantage and organizational support.
• Assess data sources and needs to support the expansion and analytics of the Brand Growth System.
• Launch and manage the BGS 'Control Tower' decision and tracking tool in partnership with Digital/IT, including stages from KPI measurement to full AI enablement.
• Act as the single point of contact for signature programs and tools across the company that benefit from collaboration with BGS.

Requirements

• Experience in marketing analytics or a related field, preferably within CPG on the manufacturer side.
• Strong business acumen and understanding of the food and beverage industry.
• Knowledge of consumer data sets, including POS, panel, and survey data.
• Strong analytical and problem-solving skills with the ability to analyze complex data and develop actionable insights.
• Experience working in a matrix organization and collaborating across functional teams such as Marketing, Sales, Finance/RGM, Data Science, Data Engineering, and BIE.

Nice to Have

• Experience in a senior analytics or leadership role within a CPG company.
• Familiarity with AI and advanced analytics tools.
• Knowledge of digital tools and systems supporting brand growth analytics.

Qualifications

• Relevant experience in marketing analytics or related fields.
• Experience working in a matrix organization and cross-functional collaboration skills.

Benefits & Perks

• Comprehensive healthcare coverage including medical, dental, and vision.
• 7% 401(k) matching and performance-based bonus opportunities.
• Long-term incentive (LTI) equity compensation.
• Wellbeing programs supporting physical, social, emotional, and financial health.
• Paid time off, holidays, flexible work arrangements, and employee assistance programs.