Director, Brand Marketing

About the Role

Key Responsibilities

• Lead the continued development of the GoodRx refreshed brand blueprint and ensure its application across departments and customer touchpoints.
• Partner with cross-functional stakeholders to bring the brand strategy to life in a clear, consistent, and compelling manner.
• Steward the creative strategy and messaging for upper funnel brand campaigns.
• Serve as the 'quarterback' in bringing campaigns to market in collaboration with internal teams and external partners.
• Collaborate with PR, Editorial, Research, and Social Media teams to develop an enterprise-level content strategy based on business priorities and seasonality.
• Work closely with the Social Media team to translate content strategy into social-first campaigns, content, and activations.
• Partner with the Insights team to develop and maintain a Brand Health dashboard.
• Lead evergreen brand health initiatives, including naming and identity, to ensure a consistent brand experience with strong attribution.

Requirements

• Bachelor's Degree or equivalent experience required.
• Minimum 15 years of experience developing brand strategies and go-to-market strategies, either within an agency or a brand.
• Strong understanding of brand strategy principles, brand health tracking, and consumer insights.
• Extensive experience collaborating with creative, social, and product teams.
• Experience in healthcare is preferred but not required if passionate about making healthcare affordable and willing to learn.

Nice to Have

• Experience in healthcare industry.

Qualifications

• Educational background equivalent to a Bachelor's Degree.

Benefits & Perks

• Competitive pay ranges based on location, with additional compensation programs such as annual cash bonuses or commissions, and annual equity grants.
• Generous benefits including medical, dental, and vision insurance.
• 401(k) with company match, ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave.
• Additional benefits like mental wellness, financial wellness programs, fertility benefits, parental leave, pet insurance, supplemental life insurance, disability insurance, and more.