Director, Brand Marketing

About the Role

Key Responsibilities

• Responsible for managing Brand P&L with the following responsibilities: Oversee and develop portfolio marketing strategy, ensuring alignment to the broader organization objectives.
• In collaboration with Global Marketing, develop long term strategy (2+ years) for brand portfolio.
• Develop and execute annual operating plan for brand portfolio across cross functional teams.
• Develop omnichannel strategic plan identifying where to play and how to win.
• Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with Digital marketing and ecommerce team to build winning assortments, SEO strategies, best in class PDPs, etc.
• Demonstrate success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement.
• Drive impactful omnichannel brand communication understanding the master brand personality, key messaging vehicles (online, traditional, HCP) and brand image guidelines.
• Develop effective omnichannel promotional strategies including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives and impactful packaging graphics/messaging.
• Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment.
• Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the assigned portfolio.
• Manage relationships with key agency stakeholders, leading agency management, briefings, execution, and evaluation.
• Effectively manage brand portfolio budgets to optimize marketing spend.
• Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand's strategy.
• Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department.

Requirements

• BS/BA degree in marketing or related field required (MBA a plus).
• 7+ years of brand marketing or brand building experience with consumers and healthcare professionals, preferably related to the Consumer Health Categories.
• Skilled in developing and activating digital brand experiential platforms and sponsorships, with proven capability to convert them into consumer engagement and brand sales.
• Experience in managing full mix for a dynamic lifestyle brand, with strong understanding of digital consumer engagement.
• A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals.
• Experience with managing budgets, working with agencies, and market research.
• Up to date on marketing trends, new media platforms and benchmarking with other industries.
• Understanding consumer insights and aligning all strategies to feed these needs.
• Ability to lead and manage projects with cross-functional teams across the company and distributor network.

Nice to Have

• Experience in the health and wellness industry is preferred.
• Experience working with global marketing teams.

Qualifications

• Bachelor's degree in marketing or related field; MBA preferred.
• 7+ years of experience in brand marketing or brand building within consumer and healthcare sectors.

Benefits & Perks

• Salary range of $180,000/yr. to $200,000/yr.
• Discretionary annual incentive program.
• Health and Wellness: Medical, dental, vision.
• Annual employer HSA funding for eligible employees.
• STD, LTD, Basic Life AD&D coverage.
• 401k + employer matching.
• Vacation and Sick Time.
• 2 Volunteer Days off per year.
• Emergency evacuation time off.
• 11 paid company holidays.
• 1 Floating holiday to celebrate your birthday or important religious/holiday.
• Quarterly product allowance towards Metagenics products.
• Product discount.
• Peer to peer recognition programs.