Director, Brand Marketing, Active

The Gap

San Francisco, CA

Full Time

Director

168k-223k

15 days ago

Job Description

About the Role

As the Director of Brand Management - Active at Old Navy, you will be a key leader within the Brand Marketing team of a multi-billion-dollar fashion retail company. Reporting to the VP of Brand Management, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact across the active category. This role requires a deep understanding of family-centric consumer behavior, seasonal storytelling, and multi-channel marketing to ensure our brand resonates with our core customer.

Key Responsibilities

Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments.
Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion.
Work closely with product, merchandising, e-commerce, and retail teams to ensure brand messaging aligns with business objectives and customer needs.
Partner with Social and Influencer teams to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our Active shopper.

Requirements

10+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.
Deep understanding of active consumer behaviors and cultural trends.
Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.
Strong leadership skills with experience managing cross-functional teams and external partners.
Exceptional storytelling and creative sensibility with a passion for family-driven content.
Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.
Data-driven mindset with experience leveraging insights to inform marketing strategies.

Nice to Have

Experience managing brand strategies in a multi-channel environment.
Knowledge of seasonal storytelling and campaign development.

Qualifications

Experience managing brand marketing teams and external partners.
Strong storytelling and creative sensibility.
Proven ability to develop and execute multi-channel marketing campaigns.

Benefits & Perks

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.

Working at The Gap

Old Navy cultivates a community of playful personalities that thrive in a fast-paced environment where employees can be their most authentic selves. The company values diversity, inclusion, and a workplace free from harassment and discrimination. Recognized by Forbes as one of the World's Best Employers and for diversity, Old Navy fosters a culture of belonging and equality.

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