Director, Brand Partnerships & Licensing

About the Role

Key Responsibilities

• Represent TUMI externally in a variety of interactions and with varying levels of leadership.
• Partner with senior leadership, partners, and licensees to support TUMI product and positioning strategy that supports brand, category, and commercial goals.
• Identify business and brand building opportunities.
• Deliver Royalty Income and Division P&L, as well as DTC contribution and margin targets.
• Optimize contribution, reach, and footprint that support brand vision, commercial, and client objectives.
• Oversee vision through execution across global DTC and third-party distribution.
• Highlight and develop potential brand product extensions and new business opportunities.
• Research and identify key license partners and special project collaborations.
• Develop and negotiate all licensing and special project contracts.
• Collaborate with licensees in executing global business strategies for growth.
• Monitor license agreement compliance, financial, product, distribution, etc.
• Negotiate renewals, terminations, amendments, and other agreements.
• Liaise with marketing, legal, finance, sourcing, and product management.
• Monitor adherence to contractual obligations, highlight risks/shortfalls such as sales, royalty, advertising spending, marketing spending, off-price sales limits, year-end summaries.
• Standardize royalty reports and follow-up with licensees to ensure on-time payments, highlight risks, audits, and ensure timely resolutions.
• Measure ROI of partnerships regularly using a holistic approach including revenue, earned media, impressions, and customer acquisition.
• Ensure adherence to brand standards: logos, labels, collateral, in-store, visual, advertising, and fixturing.
• Network to seek out new business opportunities and partner with licensees to represent TUMI when meeting with new and key wholesale accounts to foster growth.
• Host monthly licensee business reviews to analyze category growth, marketing support, sales trends, and regional growth.
• Coordinate and host the yearly Licensing Summit to share successes, collaborate on co-selling initiatives, review brand marketing strategies, and discuss core products and regional growth.

Requirements

• Experience in brand licensing, business development, or related roles.
• Strong negotiation skills for licensing and partnership agreements.
• Ability to collaborate with cross-functional teams including marketing, legal, finance, sourcing, and product management.
• Excellent communication and representation skills for external interactions.
• Proven track record of managing strategic partnerships and driving growth.
• Understanding of brand standards and compliance monitoring.
• Ability to analyze sales data, ROI, and market trends.
• Experience in developing and executing global business strategies.

Nice to Have

• Experience working with luxury brands or in the travel/lifestyle industry.
• Knowledge of international licensing markets.
• Experience hosting large-scale industry or licensing summits.

Qualifications

• Relevant experience in brand licensing, business development, or strategic partnerships.
• Proven negotiation and contract management skills.

Benefits & Perks

• Competitive salaries and comprehensive benefits programs.
• Professional training and development initiatives.
• A dynamic working environment with entrepreneurial spirit.
• Opportunities for career growth and making an impact.