DIRECTOR - BUSINESS DEVELOPMENT

About the Role

Key Responsibilities

• Oversee the provision of Sales, Marketing, and Customer Service activities within the Marketing Department.
• Be responsible for achieving the desired utilization of the organization's continuum of care through effective marketing principles and methods.
• Participate in discussions related to strategic planning, potential growth opportunities, future projects, programming/protocol changes, recruitment, and retention.
• Manage the facility's strategic marketing plan and enhance the facility's brand/image.
• Manage all sales and business development activities.
• Maintain active and productive relationships with internal departments and communicate issues or potential problems proactively, especially with the CEO and Director of Admissions/Intake.
• Work flexible hours, including day, evening, and weekend shifts, as needed.

Requirements

• Bachelor's Degree in Business Administration or related field; Master's Degree is a plus.
• At least three (3) years' leadership experience in a healthcare business development role with measurable results.
• Experience developing managed care agreements, especially with capitation and at-risk areas.
• Prior marketing and/or sales experience within a behavioral healthcare setting is highly preferred.
• Must have a valid driver's license with a good driving record.
• Knowledge of the Triangle greater metro area behavioral health marketplace, insurance plans, target markets, referral sources, psychiatric and chemical dependency treatment, and age-specific programming is preferred.
• Demonstrated leadership abilities and excellent written and oral communication skills.
• Knowledge of marketing principles including product, placement, pricing, promotion, and management of sales, advertising, social media, online presence, and public relations resources.
• Creativity, flexibility, data collection and analysis skills, strategic planning skills, and customer service skills.
• Willingness to travel, including overnight travel as required.

Nice to Have

• Detailed knowledge of psychiatric and chemical dependency treatment principles.
• Experience with community education and business development resulting in measurable outcomes.

Qualifications

• Educational background: Bachelor's Degree in Business Administration or related field; Master's Degree is a plus.
• Experience: Leadership experience in healthcare business development with measurable results.