Director, Channel Marketing Fidelity Investments

About the Role

Key Responsibilities

• Lead all aspects of paid search management, including keyword strategy, budget allocation, ad copy, testing, and audience strategy specific to the lines of business.
• Partner with external agency teams for campaign implementation, bid strategy, and optimization.
• Collaborate with internal teams such as Paid Media, Communications Strategy, Onsite Marketing, Content, UXC, and Analytics.
• Advise on SEO best practices, conduct keyword research, perform page audits, and identify opportunities to optimize webpage content for organic findability.
• Contribute thought leadership on the evolving search landscape, channel trends, consumer search behavior, and competitor strategies.
• Manage multiple search campaigns simultaneously and represent search efforts within the business marketing teams.
• Drive campaign performance through data analysis, testing, and continuous optimization.
• Translate performance data into insights and actionable recommendations.
• Stay updated with platform changes, industry trends, and emerging tools or tactics.
• Define the role of search as part of an integrated channel strategy to achieve growth KPIs.

Requirements

• 8+ years of experience in Search Marketing.
• Google Ads certification.
• Strong understanding of search engine platforms, algorithms, and ranking factors.
• Proven experience creating targeted campaigns using 1P audience targeting, in-market audiences, and keyword match types.
• Familiarity with metrics such as CPC, CTR, ROI, and different measurement systems and attribution methodologies.
• Excellent analytical skills with the ability to interpret data for optimization.
• Proficiency in SEO standards, website content structure, and information architecture.
• Familiarity with App Store Optimization (ASO) practices across Google App Campaign and Apple Search Ads.
• Strong organizational, project management, and communication skills.

Nice to Have

• Experience with emerging tools or tactics in search marketing.
• Experience working within financial services or similar industries.

Qualifications

• Relevant professional experience in search marketing and digital advertising.

Benefits & Perks

• Hybrid working model combining onsite and offsite work, with onsite presence required every other week.
• Supportive work environment that values diversity and inclusion.
• Opportunities for professional growth and development.