Senior Search Marketing Manager Senior Search Marketing Manager

About the Role

Key Responsibilities

• Own project work and support key projects across the Boston, MA, Plantation, FL, and Minneapolis, MN offices for major marketing channels.
• Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation.
• Monitor campaign performance, perform investigative analysis, and flag opportunities to grow or optimize performance.
• Keep search campaigns up to date with the latest information from the site, internal partners, and industry trends.
• Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance.
• Analyze, experiment, and iterate continuously to improve performance and uncover new opportunities.
• Build new relationships and collaborate with other subject areas within the company.

Requirements

• Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related subject area.
• 6+ years of experience in paid search, preferably in e-commerce or performance/direct response.
• Hands-on experience setting up and evaluating performance of a Shopping Campaign/Pmax Campaign using Feed within the last 3 years.
• Experience with analytics platforms like Google Analytics, SQL, or Tableau Dashboard.
• Intermediate experience in Microsoft Excel.
• Ability to analyze large datasets to gain insights and make confident recommendations.
• Strong mathematical, analytical, and interpersonal skills (written and verbal).
• Experience with A/B and multivariate testing and implementing specific actions based on results.
• Ability to work collaboratively with marketers, product managers, and engineers.
• A tenacious attitude for learning and tackling new challenges, with an entrepreneurial/self-starting mentality.
• Proven interpersonal skills and ability to work independently with multiple projects and tasks.
• Flexibility for periodic travel.

Nice to Have

• Experience with SQL or other advanced data analysis tools.