Junior SEM Analyst

Kforce

Atlanta, GA

Full Time

Mid Level

4 days ago

Job Description

About the Role

The Junior SEM Analyst will be responsible for managing and optimizing paid search campaigns, including Google Ads and Bing Ads, within an agency environment. The role involves campaign management, data analysis, budget oversight, and strategic recommendations to improve performance levels. The position offers comprehensive benefits and requires experience with various paid search platforms and tools.

Key Responsibilities

Manage and optimize paid search campaigns across platforms such as Google Ads, Bing Ads, and Search Ads 360.
Track and maintain tags, and utilize first-party data for campaign targeting and performance improvement.
Present campaign results and strategies using PowerPoint and Excel, including Pivot Tables.
Manage paid search budgets ranging from $5 million to $75 million, ensuring pacing and performance goals are met.
Make strategic recommendations and assertively suggest optimizations to improve campaign performance.
Handle multiple campaigns simultaneously while maintaining or improving performance levels.
Forecast and predict campaign performance and adjust strategies accordingly.

Requirements

3+ years of experience in search engine marketing (SEM).
Hands-on experience with search platforms such as Google Ads, Bing Ads, and Search Ads 360.
Experience managing large paid search budgets and multiple campaigns.
Proficiency with Excel, including Pivot Tables.
Experience tracking and maintaining tags and using first-party data.
Predictive/forecasting experience in campaign performance.
Agency experience with firms like 360i, Moxie, Razorfish, Response Mine, Search Discovery, Edelman, etc.
Google Ads and Bing Ads certification is a plus.
Experience with Shopping campaigns, PLA, and campaign management tools.
Ability to analyze data and make strategic recommendations.

Nice to Have

Maren experience.
Double Click experience.
Experience with PowerPoint presentation skills.
Experience with PMAX and Shopping campaigns.

Qualifications

Relevant experience in paid search and campaign management.
Proficiency with Excel and data analysis tools.
Experience managing large budgets and multiple campaigns.

Benefits & Perks

Comprehensive medical, dental, and vision insurance.
HSA, FSA, 401(k), and life, disability & ADD insurance.
Paid time off for salaried employees.
Paid sick leave for hourly employees on certain projects.

Working at Kforce

Kforce is an Equal Opportunity/Affirmative Action Employer committed to diversity and inclusion. The company emphasizes fair consideration for all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, or disability. The organization values transparency and adherence to legal standards in compensation and employment practices.

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