PPC Specialist

About the Role

Key Responsibilities

• Develop comprehensive keyword lists and compelling ad copy for search campaigns, ensuring alignment with advertiser objectives.
• Create, manage, and optimize new paid search campaigns in Google Ads and Microsoft Advertising, overseeing the entire process from inception through optimization.
• Conduct thorough QA checks on campaigns before launching to ensure accuracy and performance.
• Implement optimization changes to campaigns and keywords to drive maximum ROI.
• Generate and present insightful campaign reports, offering actionable insights and recommendations for continuous improvement.
• Proactively schedule and conduct client calls to discuss strategies, campaign performance, and upcoming initiatives.
• Utilize reporting tools to compile detailed campaign reports, emphasizing key performance metrics and strategic insights.
• Provide strategic recommendations based on campaign data, industry trends, and competitive analysis.
• Manage campaign budgets to achieve target Cost Per Lead (CPL) goals.
• Conduct in-depth keyword research and competitive analysis to uncover opportunities for growth.
• Recommend and implement strategic changes to improve website traffic and conversion rates.
• Perform additional duties as needed, contributing to the overall success of the SEM Team.

Requirements

• 3-5 years of direct experience creating, managing, and optimizing paid search campaigns on Google and Microsoft Advertising platforms.
• Current Google Ads Certification and comprehensive knowledge of Google Ads policies, guidelines, and best practices.
• Proficiency in HTML and CSS for ad customization and troubleshooting.
• Familiarity with Google Analytics or equivalent analytics tools for campaign tracking and analysis.
• Advanced proficiency in Excel or similar spreadsheet software for data analysis and reporting.
• Exceptional verbal and written communication skills.
• Ability to multitask and meet tight deadlines in a fast-paced environment.
• Strong interpersonal skills for collaboration with internal teams and external stakeholders.
• Currently legally authorized to work in the United States on a full-time basis.

Nice to Have

• Prior experience with PPC management tools.
• Experience working within a digital marketing agency.

Qualifications

• 3-5 years of experience in paid search campaigns.
• Google Ads Certification.

Benefits & Perks

• Paid vacation, holidays, and sick days.
• Health, dental, and vision insurance benefits.
• 401(k) retirement plan with company match.
• Generous paid parental leave.
• Wellness Program.
• Work from home flexibility.
• Hybrid work environment with Denver, CO headquarters available.