Paid Media & SEM Marketing Manager Paid Media & SEM Marketing Manager

UKG

Lowell, MA

Full Time

Senior

79k-113k

8 days ago

Job Description

About the Role

The SEM (Search Engine Marketing) Manager at UKG is responsible for planning, implementing, and optimizing paid search campaigns aimed at driving traffic and increasing the sales pipeline. This role involves managing PPC budgets, developing keyword bidding strategies, and collaborating with cross-functional teams to align search strategies with overall marketing goals. The position supports the company's mission to provide innovative workforce management and human capital management solutions, with a focus on maximizing ROI and campaign effectiveness.

Key Responsibilities

Plan, develop, and implement SEM strategies including Paid Search, Display, and Video.
Partner closely with external agencies and international Digital Marketing Managers.
Work towards organic search optimization and ROI maximization.
Understand target buyer personas and regularly perform thorough audience and keyword research.
Collaborate with marketing and web development teams to optimize web experiences for conversion.
Track and share KPIs such as CPCs, CTR, CPAs, and ROAS.
Prepare and present reports regularly to key stakeholders and senior leaders.
Proactively pinpoint gaps and opportunities and implement solutions in a timely manner.
Stay updated on emerging digital and SEM trends and best practices.
Work cross-functionally across Marketing & Sales to maximize ad performance and investment.

Requirements

5+ years' experience in Search Engine Marketing (SEO).
3+ years' hands-on experience with planning and implementing successful SEM strategies.
Proven success in SEM execution.
Strong proficiency with Google Analytics (GA4 required), Google Ads, and Bing Ads platforms.
Experience in web analytics, marketing, and business development.
Experience with A/B testing and other testing metrics.
Ability to analyze data and provide evidence-based recommendations.
Good time-management skills.
Great collaboration and communication skills.
Experience working with external agencies and partners.
Bachelor's degree in marketing or a related field.

Nice to Have

Google Ads certification is highly preferred.

Qualifications

Bachelor's degree in marketing or a related field.

Benefits & Perks

Paid leave for new and adoptive parents.
Medical coverage for IVF services and reimbursement for adoption and surrogacy expenses.
45% company match on total employee 401(k) contributions up to the IRS annual limit.
Unlimited paid time off.
Short-term and long-term incentive as part of total compensation.

Working at UKG

UKG fosters an inclusive culture with active employee resource groups and caring leaders who value every voice. The company emphasizes support for diversity, work-life balance, and employee well-being, as reflected in high ratings for supportive management, fair treatment, and overall job satisfaction.

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