Search Engine Marketing Account Manager (Pipeline Posting)

Audacy Corporation

Chattanooga, TN

Full Time

Mid Level

50k-65k

4 days ago

Job Description

About the Role

The Search Engine Marketing (SEM) Account Manager, reporting to the Director, Search, will be responsible for working on client SEM accounts as part of Audacy's centralized revenue operations Search team. This individual will be expected to build, monitor and analyze clients' digital PPC advertising campaigns on a regular basis as well as serve as the primary contact with the sales team and vendors. As needed, this individual is expected to provide strategic recommendations to ensure campaign success. This role is open to remote work in any of Audacy's 48 markets.

Key Responsibilities

Utilize tools to provide accurate budget estimates of campaign potential to sales team as they approach clients to pitch our SEM products
Design and implement keywords, text ads and account structure to maximize client performance
Optimize account performance based on industry standards and best practices and exceed client objectives
Perform budget adjustments to accurately spend the client's budget throughout a particular month and throughout its full lifespan
Serve the key stakeholder to analyze account performance to deliver in full and clearly communicate to sales any upsell potential

Requirements

BS/BA degree or relevant experience
Paid search or digital media advertising experience preferred
Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
Working knowledge of Google Ads, Bing Ads, or other PPC platforms
Proficient in Microsoft office suite and Google Workspace
Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
Ability to thrive in a fast-paced, dynamic environment with competing priorities
Exceptional analytical, verbal, and written communication skills
Google Ads certified - Google Shopping experience is a plus
Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus

Nice to Have

Google Shopping experience
Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms

Qualifications

BS/BA degree or relevant experience

Benefits & Perks

Full time employment with a comprehensive benefits package including health care, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance

Working at Audacy Corporation

Audacy is a scaled, leading multi-platform audio content and entertainment company differentiated by its exclusive, premium audio content. It operates one of the country's two scaled radio broadcasting groups with leading positions across the largest markets, along with a major podcast network and direct-to-consumer streaming platform. The company is a major event producer and digital marketing solutions provider, and is the leader in local news and sports radio.

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