Director, Content Strategy & Brand Experience

About the Role

Key Responsibilities

• Develop and execute brand experience initiatives that enhance customer engagement and brand loyalty through the digital content journey.
• Lead integrated marketing efforts that align brand storytelling with product positioning across key channels.
• Ensure seamless alignment and consistency of brand messaging and execution across touchpoints for consumer and HCP audiences.
• Create and oversee execution of content strategy that supports brand differentiation and reinforces product value.
• Create content that builds a connection with customers & consumers, improves engagement, and drives efficiency of spend.
• Develop engaging, multi-format content tailored to both consumer and HCP segments, ensuring clarity, impact, and brand consistency.
• Own the North America editorial content calendar aligned to Brand and HCP marketing strategy.
• Create, plan, write, and edit content for a wide range of projects including questionnaires, webinars, surveys, websites, blogs, social media, emails, digital ads, videos, case studies, infographics, brochures, white papers, event collateral, and other marketing initiatives.
• Lead the internal content and creative team, partner with external creative teams, agencies, and internal stakeholders to produce high-quality content assets.
• Work closely with product marketing, communications, regulatory, and sales teams to align content strategy with business objectives.
• Translate complex product and healthcare concepts into compelling storytelling that resonates with target audiences.
• Maintain strong relationships with external partners, agencies, and industry influencers to expand brand reach.

Requirements

• 10+ years of experience in brand marketing, content strategy, and product positioning within consumer and HCP-focused industries.
• Strong track record in developing and executing brand campaigns across digital, social, and traditional media channels.
• Demonstrated ability and understanding of digital marketing reporting systems including Google Analytics, Google Keyword Tool, Data Studio, and BI Tools (Microsoft Power BI desired but not mandatory).
• Proven ability to develop and manage content programs through the entire project lifecycle, including strategy, planning, execution, reporting, and maintenance.
• Experience working in healthcare, pharma, or consumer wellness industries is preferred.
• Expertise in brand storytelling, content creation, and integrated communications.
• Ability to craft messaging tailored to diverse audiences, ensuring clarity, emotional connection, and strategic impact.
• Strong leadership skills with experience managing teams and cross-functional stakeholders.
• Analytical mindset with a data-driven approach to optimizing content performance.

Nice to Have

• Experience with BI tools such as Microsoft Power BI.

Qualifications

• Educational background or formal qualifications are not explicitly specified but implied to include extensive experience in marketing and content strategy.

Benefits & Perks

• Salary range of $170,000 to $200,000 per year.
• Discretionary annual incentive program.
• Health and wellness benefits including medical, dental, and vision insurance.
• Annual employer HSA funding for eligible employees.
• STD, LTD, Basic Life AD&D coverage.
• 401k plan with employer matching.
• Vacation and sick time.
• 2 volunteer days off per year.
• Emergency evacuation time off.
• 11 paid company holidays and 1 floating holiday.
• Quarterly product allowance for Metagenics products.
• Product discounts.
• Peer-to-peer recognition programs.