Director, Database Marketing & Campaign

About the Role

Key Responsibilities

• Actively and consistently support all efforts to simplify and enhance the customer experience.
• Manage responsibility for processing and delivering leads to Marketing teams for customer segmentation and contact strategy activities essential for marketing campaigns, sales, revenue plans, and customer notification requirements.
• Ensure attainment of list quality, quantity, and timeliness through sophisticated targeting methodologies within an adaptive learning environment.
• Partner with marketing leaders to expand established database marketing processes to additional tactics.
• Lead ongoing data and process enhancements by overseeing internal teams and vendors.
• Participate in the long-term transformation of the marketing technology ecosystem to positively impact sales and revenue outcomes.
• Manage database structures, including use of ETL for data movement, performing data hygiene and validation, and appending records for analytics.
• Acquire key talent through hiring high-performing database marketing experts.
• Manage team performance, development, and growth.
• Oversee resources in a matrixed organization and work with vendors supporting tactical operations and new capabilities.
• Keep abreast of industry and product trends within database marketing and direct marketing disciplines.
• Perform other duties as assigned.

Requirements

• Ability to read, write, speak and understand English.
• Ability to document, prepare and present data-driven presentations.
• Ability to analyze and interpret data, including customer analysis/modeling for product use.
• Knowledge of program testing, tracking, profiling, targeting, metrics and analysis.
• Ability to formulate simple solutions for complex problems.
• Ability to manage all phases of a large project from beginning to end with significant autonomy.
• Proven negotiation skills.
• Proven ability to manage multiple priorities, projects, and deadlines with strong organizational skills.
• Advanced knowledge in creating operational segmentation design, campaign cadence, and workflow execution.
• Knowledge and first-hand familiarity with direct tactics and execution best practices.
• Knowledge of multi-channel marketing strategies, including email, direct mail, telemarketing, digital and media.
• Expertise in 3rd party data providers and data enrichment strategies and techniques.
• Ability to use personal computer and software applications (i.e., word processing, spreadsheet, etc.).
• Understanding of campaign delivery platforms.
• Ability to use SQL to analyze, combine, and update large datasets.
• Advanced understanding of database technologies and ETL processes.
• Ability to supervise and motivate others to cultivate a high-performance culture.
• Ability to adapt to and foster change with a positive attitude, solutions-oriented mindset.
• Ability to execute with honesty, integrity, and ethically in all business practices.
• Bachelor's degree in Marketing, Communications, Business, Management or related field.
• Leadership experience - 5+ years.
• Overall Marketing or Analytics Experience - 10+ years.
• Database Marketing, Campaign Development, or Data Analytics - 5+ years.
• Direct Marketing experience - 7+ years.
• Experience with marketing automation platforms - 5+ years.
• Experience with using SQL to analyze data - 5+ years.

Nice to Have

• 5+ years of project management experience.
• 5+ years of process optimization experience.
• Cable, Internet, Mobile, Media, and/or Utility industry experience preferred.
• Advanced SQL and data analysis skills.
• Experience with HCL Unica and/or similar marketing campaign automation tools.
• MBA or PhD.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Management or related field.
• Leadership experience - 5+ years.
• Overall Marketing or Analytics Experience - 10+ years.
• Database Marketing, Campaign Development, or Data Analytics - 5+ years.
• Direct Marketing experience - 7+ years.
• Experience with marketing automation platforms - 5+ years.
• Experience with using SQL to analyze data - 5+ years.

Benefits & Perks

• Comprehensive pay and benefits package that rewards employees for their contributions.
• Support for all aspects of well-being at every stage of life.