Director, Digital Growth

About the Role

Key Responsibilities

• Support strategy for digital and loyalty growth.
• Monitor and track marketing activities, benchmarking against organizational targets and prior performance.
• Deliver actionable insights by identifying market opportunities, competitor threats, and customer needs, and pivot quickly in response to market dynamics.
• Develop decks and presentations with clear messaging aligned with business objectives and trends for senior leadership and stakeholders.
• Support marketing verticals with ad-hoc requests and new insights to improve actions and outcomes.
• Develop and maintain regular reporting processes across marketing, including e-commerce impact analysis, tracking goals, risks, and opportunities.
• Lead the production of weekly and monthly performance reports, dashboards, and data validation.
• Design analytics approaches and data strategies to test marketing effectiveness.
• Collaborate with cross-functional teams including Revenue Management, Sales, Finance, and Operations.
• Drive the development of marketing tools utilizing internal and external capabilities for data sharing.
• Build analytical models such as multivariate regression and forecasting for customer insights.
• Define and create an integrated view of revenue performance across channels and brands.
• Collaborate to establish metrics for marketing performance and share insights enterprise-wide.
• Develop web analytics and visualizations for executive and stakeholder consumption.
• Identify KPIs for site and product performance, providing daily reports and analysis.
• Ensure data integrity and consistency across teams.
• Present findings to senior leaders and influence stakeholders.
• Lead and motivate a high-performing, results-oriented team, driving organizational change and process improvements.

Requirements

• Bachelor's degree or equivalent, preferably in Economics, Marketing, Business Intelligence, Business Analytics, or related field.
• 8-10 years of experience in marketing analytics, performance media, or a data-driven field.
• Proven expertise with at least one of the following: DataBricks, Google Analytics, Adobe AEP, Amplitude.
• Experience with customer attribution and competitive intelligence is a plus.
• Advanced Google Marketing Suite product knowledge (e.g., GA360, Campaign Manager 360).
• Advanced capabilities in Google Cloud Platform and SQL, including stored procedures.
• Experience working with large datasets in complex, customer analytical environments.
• Strong analytical skills with the ability to manipulate, synthesize, and apply findings to business problems.
• Excellent verbal and written communication skills.
• Ability to lead and build diverse, high-performing teams.
• Strong organizational, time management, and project coordination skills.
• Ability to work effectively in ambiguous situations and drive process innovation.

Nice to Have

• Advanced degrees in relevant fields.
• Experience with data sharing tools and data stack development.
• Knowledge of industry trends and competitive landscape.
• Experience managing workflows and overseeing project implementation.

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 8-10 years of experience in marketing analytics or a related quantitative field.
• Proficiency with Google Analytics, DataBricks, Adobe AEP, Amplitude, and Google Cloud Platform.
• Advanced SQL skills and experience with stored procedures.
• Experience with large data sets and complex analytical environments.

Benefits & Perks

• Up to 40% off the base rate of Hertz rentals.
• Paid time off.
• Medical, Dental & Vision insurance options.
• Retirement programs including 401(k) with employer matching.
• Paid parental leave and adoption assistance.
• Employee assistance program for employees and family.
• Educational reimbursement and discounts.
• Voluntary insurance programs such as pet, legal/identity theft, and critical illness.
• Perks including theme park tickets, gym discounts, and more.