Director, Growth

About the Role

Key Responsibilities

• Drive the global acquisition strategy across The Post's portfolio to maximize reach, conversion, and customer lifetime value across diverse products, pricing tiers, and audience segments.
• Collaborate with Product, Newsroom, and Engineering teams to mitigate traffic decline, navigate platform disruptions, and adapt to evolving audience behaviors.
• Develop and implement smart metering and paywall strategies that balance audience reach with subscription conversion and engagement metrics.
• Oversee performance marketing campaigns across paid digital platforms (e.g., Google, Meta, Apple, Reddit, LinkedIn) to ensure efficient budget utilization, audience targeting, and brand messaging.
• Launch and improve go-to-market strategies for new product features and access models, aligning internal stakeholders and delivering measurable acquisition impact.
• Optimize the full acquisition funnel through A/B testing, segmentation, creative experimentation, and UX improvements.
• Lead and mentor a team of 10+ growth marketers and specialists, fostering a culture of learning, rigor, and adaptability.
• Partner with Product and Engineering to build experimentation frameworks, enhance user experience, and increase conversion rates and revenue.
• Leverage first-party data, behavioral insights, and predictive modeling to personalize acquisition messaging and offers.
• Collaborate with Analytics and Finance to forecast, track, and refine marketing strategies, linking outcomes to business impact and ROI.
• Represent marketing in strategic product planning to ensure tools, infrastructure, and innovation efforts scale effectively.

Requirements

• 8+ years in digital acquisition, performance marketing, or growth, with experience in subscription or DTC funnels.
• 5+ years managing and developing teams with a focus on impact, coaching, and collaboration.
• Strong strategic instincts with the ability to execute hands-on and pivot quickly.
• Proven track record of building growth strategies amid digital platform disruption or algorithmic change.
• Deep fluency in paid digital media, conversion optimization, and cross-channel customer journey design.
• Data-driven decision maker with experience translating insights into results-oriented programs.
• Skilled in cross-functional communication, partnering with Editorial, Product, Engineering, Brand, and Finance.
• Comfortable with ambiguity, entrepreneurial mindset, and commitment to delivering high-quality experiences supporting journalistic mission.

Nice to Have

• Experience with experimentation frameworks and user experience enhancement.
• Knowledge of behavioral insights and predictive modeling for marketing personalization.

Qualifications

• 8+ years in digital acquisition, performance marketing, or growth.
• 5+ years managing and developing teams.

Benefits & Perks

• Competitive medical, dental, and vision coverage.
• Company-paid pension and 401(k) match.
• Three weeks of vacation and up to three weeks of paid sick leave.
• Nine paid holidays and two personal days.
• 20 weeks paid parental leave for new parents.
• Robust mental health resources.
• Backup care and caregiver concierge services.
• Gender-affirming services.
• Pet insurance.
• Free Post digital subscription.
• Leadership and career development programs.